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Industria del Cine y el Audiovisual

Industria del Cine y el Audiovisual


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About the Book

Puedes encontrar en el mercado muchos otros libros que describen, de forma bastante más técnica y por separado, la enorme cantidad de elementos que componen tan enrevesada industria. A diferencia de todos ellos, este es un ensayo explicativo y directo que muestra, sin tapujos ni medias verdades, el auténtico mecanismo interno del sector. Una exposición clara y argumentada sobre todo aquello de lo que nunca se habla: la realidad detrás de las negociaciones, los guiones, los rodajes, las salas de cine, el retorno de la inversión, el sistema de estudios...

Todo lo que quieres saber sobre el juego de Hollywood y nadie te explica. Su posición dominante en el panorama mundial y su relación con las industrias de otros países. Las verdaderas razones por las que es tan complicado entrar en el sistema, pero también aquellas por las que no es imposible. Las claves para abrirse camino y llegar a lo más alto, descifrando las normas no escritas del negocio: relaciones personales y profesionales, estructuras de poder, lógicas de contratación, salarios, publicidad, marketing, licencias, derechos de autor, piratería...

En definitiva, una interesante guía escrita desde las entrañas de la bestia que se atreve a dar respuesta a los interrogantes más comunes entre aficionados, estudiantes y principiantes. Directores, guionistas, actores, animadores, técnicos... Un libro fundamental para cualquier neófito interesado en la visión global del conjunto.

CONTENIDO

INDUSTRIA Y ARTE
El equilibrio entre arte y negocio
Las pequeñas empresas independientes
DISTRIBUCIÓN Y EXHIBICIÓN
Festivales y mercados
Los acuerdos de distribución
El auténtico negocio de la exhibición
La mercadotecnia del cine
ECONOMÍA Y LEGALIDAD
El presupuesto
Legalidad y fiscalidad
Propiedad intelectual y derechos de autor
La desprotección de las ideas
Internet y las nuevas tecnologías
EL SISTEMA DE ESTUDIOS
Influencia en el mercado mundial
ENTRAR EN LA INDUSTRIA
Agente y mánager
El séquito
Comunicación: el significado de las palabras
LA REALIDAD DEL GUIONISTA
El formato de guión
Crítica y autocrítica
Cómo ser guionista profesional
EL TRABAJO DEL DIRECTOR
Dirigir un rodaje
El cineasta principiante
CONOCIENDO AL PRODUCTOR
Desglose de una producción
El Olimpo de los dioses
¿Amigo o enemigo?
EL MUNDO DEL ACTOR
Capacidad y talento
Autoconocimiento
El aspecto físico
El sistema de estrellas
TRABAJADORES DEL MEDIO
El equipo de rodaje
La ventaja del asalariado
El futuro del entretenimiento


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Product Details
  • ISBN-13: 9781720684282
  • Publisher: Createspace Independent Publishing Platform
  • Publisher Imprint: Createspace Independent Publishing Platform
  • Height: 203 mm
  • No of Pages: 330
  • Spine Width: 18 mm
  • Weight: 376 gr
  • ISBN-10: 1720684286
  • Publisher Date: 03 Jun 2018
  • Binding: Paperback
  • Language: Spanish
  • Returnable: N
  • Sub Title: Verdades y mentiras sobre su funcionamiento: todo lo que hay que saber sobre escribir, financiar, producir, distribuir y trabajar en peliculas. (Lib
  • Width: 127 mm


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