Industrial Marketing by Milind T. Phadtare - Bookswagon
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Industrial Marketing

Industrial Marketing


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About the Book

The book would serve as a standard textbook on the subject of Industrial Marketing, and thus, will be useful for students of management. This book is aimed at providing better conceptual understanding of the industrial marketing, as well as, enhancing the skills required in its practice.

The book begins with the review of fundamentals of marketing, concepts in industrial marketing, industrial marketing environment, gathering market intelligence, organisational buying behaviour, and segmentation and positioning in industrial marketing.

Then, it goes on to give an insightful analysis of product mix, price mix, marketing channels, marketing control, and project marketing. The text concludes with a discussion on commercial terms, clauses and documents involved in the practice of industrial marketing. The text provides eleven case studies which lend a practical flavour to it, and illustrate the concepts discussed.

About the Author

MILIND T. PHADTARE, PhD (Marketing Management) is Senior Professor and Dean of the School of General Management at National Institute of Construction Management and Research (NICMAR), Pune. Prior to re-joining NICMAR in 2011, he was the ONGC Chair Professor of Strategic Management and Area Chair of Marketing at Administrative Staff College of India, Hyderabad. He has received the ‘Excellence for Teaching’ award twice from NICMAR; once in 2005 and second time in 2012. He has also published two books and 15 papers in peer reviewed national and international journals. Having fifteen years of industrial experience, Dr. Phadtare is also involved in consulting assignments for many industrial houses. He has conducted more than fifty management development programmes, and also taken sessions in various programmes meant for senior management personnel.


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Product Details
  • ISBN-13: 9788120350052
  • Publisher: PHI Learning Pvt. Ltd.
  • Edition: 2
  • No of Pages: 304
  • ISBN-10: 8120350057
  • Publisher Date: 2014
  • Language: English

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