Industrieinvestitionen in Rumänien by Gerd Arnold Eisele
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Industrieinvestitionen in Rumänien

Industrieinvestitionen in Rumänien


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About the Book

Inhaltsangabe: Einleitung: Die großen ökonomischen und politischen Veränderungen der letzten Jahren, der stetig steigende Welthandel, und der gleichzeitige Abbau von Handelshemmnissen, haben wichtige Auswirkungen auf die Wirtschaft vieler westlicher Industrienationen. In der heutigen Zeit versuchen viele große, aber auch mittelständische und kleine Unternehmen dieser Entwicklung Rechenschaft zu tragen, und sich durch ein bestimmtes Maß an Globalisierung gegen in- und ausländische Konkurrenten zu behaupten, oder um selbst in einen fremden Markt einzusteigen. Das Erreichen der in der Literatur als letzte Stufe der Globalisierung bezeichnete Organisationsform des Unternehmens, die einerseits eine globale Beschaffung und andererseits ein globales Angebot vorsieht, ist in vielen Fällen gar nicht das Ziel der Unternehmen. Anders als die finanzkräftigen Konzerne, versuchen viele kleine und mittelständische Unternehmen durch das Erreichen einer der unteren Stufen der Globalisierung: sei es Exporttätigkeit, Auslandsmontage, oder gar komplette Auslandsfertigung, im Wettbewerb zu bestehen. Befindet sich ein Unternehmen auf einer dieser Stufen, oder hat sich bisher nur in einigen wenigen Auslandsmärkten engagiert, so wird in der Literatur meist nicht von Globalisierung sondern von Internationalisierung gesprochen. Obwohl es sich in beiden Fällen um Auslandsinvestitionen handelt, sind die Art und Weise in der Investitionen vorgenommen werden doch recht unterschiedlich. Während große Konzerne meist die Produktion und den Verkauf vor Ort anstreben, begnügen sich kleinere Unternehmen oft mit einer passiven Lohnveredlung im Ausland, und versuchen erst gar nicht ihre Produkte auf diesem Markt abzusetzen. Gemeinsames Ziel ist jedoch meist die Reduzierung der Gesamtkosten der Produkte, besonders aufgrund niedriger Lohnkosten. Die niedrigen Kosten waren einer der Gründe die westliche Unternehmen nach Südostasien geführt haben, und dieser Region ein seit über einem Jahrzehnt anhaltendes


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Product Details
  • ISBN-13: 9783838603537
  • Publisher: Diplom.de
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 6 mm
  • Weight: 190 gr
  • ISBN-10: 3838603532
  • Publisher Date: 26 Aug 1997
  • Height: 210 mm
  • No of Pages: 100
  • Series Title: German
  • Sub Title: Standortfaktoren und Rahmenbedingungen für ausländische Unternehmen
  • Width: 148 mm


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