The book throws light on the ongoing trends in international business, integration of information technology with global businesses, its role in value co-creation, resource integration, and service for service exchange. While discussing the issues of these areas, chapters of this book also delve into prevalent problematic areas which are closely related like employment, ethical aspects, power creation, and so on. Recognizing the role digitization and new technologies play in enabling global managers to communicate with outside world directly via digital channels irrespective of their location (which is especially true in time of COVID-19), the book takes an emerging economy perspective and throws light on new theories, perceptions, employment opportunities, and innovative ideas through its content. The book not only discusses effects of information technology but also the latest emerging technology in global business like use of artificial intelligence, robotics, machine learning, big data, and their integration with the global business 4.0. Since emergence of these new technologies requires proper infrastructural development, the book also throws light on government initiatives and CSR in this respect. It contains takeaways for both undergraduate and graduate students, researchers and academicians, industry watchers, practitioners, start-ups, and entrepreneurs

Gurinder Singh is Group Vice Chancellor, Amity Universities; Director General, Amity Group of Institutions; and Vice Chairman, Global Foundation for Learning Excellence. He has an extensive experience of more than two decades in institutional building, teaching, consultancy, research and industry. A well-known scholar and academician in the area of international business, he holds the distinction of being the youngest Founder Pro Vice Chancellor of Amity University for two terms, the Founder Director General of Amity International Business School and the Founder CEO of Association of International Business School, London. He has been instrumental in establishing various Amity campuses abroad including at London, USA, Singapore, Mauritius & other parts of the world.

Richa Goel is Assistant Professor of Economics and International business at Amity International Business School, Amity University, Uttar Pradesh, India. She has a PhD in Management and has an experience of more than two decades in academics and research apart from handling many PhD scholars under her guidance. She has to her credit several publications in reputed national and international journals accompanied with participation in conferences. She is serving as a member of review committee for conferences journals and acts as Editor of Annual International Scopus Referred Journal . She is Research Coordinator with Amity International Business School, and her own areas of interest include development economics, micro economics and diversity management.

Vikas Garg, is the Assistant Director Executive Programs Management Domain at Amity University Uttar Pradesh, India. He has an experience of more than two decades handling many Ph.D. scholars under his esteemed guidance. He has numerous research publications with no of Scopus and ABDC indexed international and national journals and also acting as the Editor of few renowned SCOPUS journals. He has always been the lead organizer in conducting various International Conferences, Workshops, Case study Competitions and has been conferred National & International Awards for Being the Best Academician, Researcher Employee. His area of interest includes Fintech, Financial Modelling, Sustainable Banking services and International Business with multidisciplinary approach.