A Influência da Estratégia e da Inovação no Desempenho Exportador
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A Influência da Estratégia e da Inovação no Desempenho Exportador

A Influência da Estratégia e da Inovação no Desempenho Exportador


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About the Book

O modelo de internacionalização gradual elaborado por Johansen e Vahlne (1977), conhecido como Modelo de Uppsala, que serviu de base para uma parcela importante das pesquisas em negócios internacionais no século XX, não é suficiente para explicar os processos de internacionalização das empresas atualmente. Essa verificação aponta para outros elementos determinantes de sucesso em estratégias de internacionalização, os quais: inserção em redes de relacionamento, empreendedorismo, inovação de produtos e processos (KNIGHT; CAVUSGIL, 1996; MOEN; GAVLEN; ENDRESEN, 2004; MATHEWS; ZANDER, 2007; WEERAWARDENA et.al., 2007). O interesse pelos países emergentes e por suas empresas aumentou na última década. Esse movimento recente não significa dizer que as teorias e modelos anteriores não sejam úteis, porém é preciso analisar, de forma mais abrangente, uma série de fatores específicos do contexto e da gestão desse tipo de empresa. Assim, neste trabalho foram analisadas as estratégias de internacionalização utilizadas por uma empresa do ramo de alimentos do setor de candies no Rio Grande do Norte, comparando-as com alguns dos modelos de internacionalização reconhecidos pela literatura.


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Product Details
  • ISBN-13: 9786202045568
  • Publisher: KS Omniscriptum Publishing
  • Publisher Imprint: Novas Edicoes Academicas
  • Height: 229 mm
  • No of Pages: 124
  • Spine Width: 7 mm
  • Width: 152 mm
  • ISBN-10: 6202045566
  • Publisher Date: 16 Dec 2017
  • Binding: Paperback
  • Language: Portuguese
  • Returnable: N
  • Weight: 195 gr


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