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Influencer Marketing

Influencer Marketing


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International Edition


About the Book

Studienarbeit aus dem Jahr 2022 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,3, Fachhochschule Trier - Umwelt-Campus, Standort Birkenfeld, Sprache: Deutsch, Abstract: Ziel dieser Arbeit soll es sein, dem Leser einen ersten Eindruck über das Influencer Marketing zu geben und die Grundlagen zu vermitteln. Zudem soll sie darüber aufklären, wie ein Unternehmen das Influencer Marketing in ihre Werbemaßnahmen eingliedern kann. Wie können die Unternehmen von der Reichweite Influencer in Deutschland profitieren? Welche Chancen und Risiken können mit der Einbindung von Influencern ins Unternehmen auftreten? Schlussendlich, was kosten Influencer? Auf diese Fragen wird die folgende Arbeit eine Antwort finden und das immer wichtiger werdende Influencer Marketing und den Beruf des Influencers als wichtigen Bestandteil des modernen Marketings in seiner Relevanz in der heutigen Zeit erklären. Um die Relevanz des Influencer Marketings zu beschreiben, werden zuerst die Begriffe des Influencers und des Influencer Marketings erläutert und dieses vom Social-Media Marketing, sowie dem Content Marketing und dem Empfehlungsmarketing abgegrenzt bzw. eingegliedert. Danach werden die Schritte, wie ein Unternehmen das Influencer Marketing einbinden kann, erläutert und am Ende wird auf die Chancen und Risiken eingegangen.


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Product Details
  • ISBN-13: 9783346754875
  • Publisher: Bod Third Party Titles
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 24
  • Spine Width: 2 mm
  • Weight: 95 gr
  • ISBN-10: 3346754871
  • Publisher Date: 22 Oct 2022
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Sub Title: Wie können die Unternehmen von der Reichweite der Influencer in Deutschland profitieren? Welche Chancen und Risiken können mit der Einbindung von In
  • Width: 148 mm


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