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Ingenieur Im Industriellen Vertrieb

Ingenieur Im Industriellen Vertrieb


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About the Book

Vor 35 Jahren, 1928, nahm sich der Verein Deutscher Ingenieure eines Themas an, das später nicht mehr in so intensiver und ausführlicher Weise behandelt wurde - des Vertriebsingenieurs. Im Anschluß an die Hauptversammlung 1928 bildete der VDI eine Fachgruppe Vertriebsingenieure, die in den folgenden Jah- ren bis zum Ausbruch des zweiten Weltkrieges 1939 eine rege Tätigkeit ent- faltete. Etwa 1928 hatte sich die deutsche Wirtschaft langsam von den Wirren des Krieges und der Inflation erholt. Eine allgemeine Liberalisierung löste die Zwangswirtschaft der Kriegsjahre ab, und die Stabilisierung der wichtigsten Währungen der Welt belebte eine Ausfuhr der Erzeugnisse in andere Länder. Hinzu kam eine, in den Kriegsjahren begonnene und auch nachher fortdauernde, rasche technische Weiterentwicklung, zunächst der Produktionsmittel und dann auch, zum Teil dadurch bedingt, der Erzeugnisse der weiterverarbeitenden Industrie. Der Vertrieb mußte nun mit technischer Beratung verbunden werden, der Ingenieur den Kaufmann unterstützen. Vertriebsfragen ganz allgemein gewannen an Bedeutung, die ersten Schritte auf dem Gebiet der Marktforschung wurden unternommen, die Werbung rückte in das Blickfeld des Interesses, und man kam zu der Erkenntnis, daß nicht mehr die Erzeugung allein das Hauptproblern der Wirtschaft bilde, wie es in den vorange- gangenen Jahren der Fall war, sondern der Vertrieb der Produkte ebenso bedeu- tungsvoll geworden sei. Es spricht für die Aufgeschlossenheit des VDI, gerade diesem Anliegen der Wirt- schaft seine Aufmerksamkeit gewidmet und gleich zu Beginn der modernen Vertriebstechnik die Frage nach dem Verhältnis, Ingenieur und Vertrieb' ge- stellt und darauf eine Antwort gesucht zu haben.


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Product Details
  • ISBN-13: 9783663060451
  • Publisher: Vs Verlag Fur Sozialwissenschaften
  • Binding: Paperback
  • Height: 244 mm
  • No of Pages: 103
  • Series Title: Forschungsberichte Des Landes Nordrhein-Westfalen
  • Weight: 231 gr
  • ISBN-10: 3663060454
  • Publisher Date: 01 Jan 1963
  • Edition: 1963 ed.
  • Language: German
  • Returnable: Y
  • Spine Width: 6 mm
  • Width: 170 mm


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