INNOVATION IN ACTION
The Innovation Book is your roadmap to creating powerful innovations that deliver success in a competitive world.
It answers the following questions:
- How do you become a more innovative thinker?
- How do you lead and manage creative people?
- How can you use innovation tools to get the best results?
- How can you engage people with innovation?
- How do you avoid pitfalls, problems and screw-ups?
With a practical bite-size format, The Innovation Book will help you tackle the really important challenges and seize the most valuable opportunities.
Inspired, ambitious and complete - a must-read for anyone interested in innovation, creativity and invention.
Tom McMail, Ex-Microsoft Strategic Collaborations Director & Academic Innovations Manager
"Strips big ideas down to their essence, making the complicated understandable and turning the theoretical into real-world practical. Recommended."
Broc Edwards, SVP, Director of Learning & Leadership
About the Author: Max Mckeown (PHD, MBA, FRSA) is an author, consultant and popular speaker. He shares cutting edge research with clients in the real world of major corporations. He is the author of several books including The Truth about Innovation, Adaptability and best-selling, award-winning The Strategy Book.
Max has a PhD and MBA with a speciality in strategic change and an MSc in Psychology. His research focuses on the relative effectiveness of different approaches to strategy and innovation - particularly environment and adaptation - in search of how best to deliberately create better ways of doing everything.
His clients are across multiple sectors including: Phillips, Langham Hotels, Oracle, PWC, Microsoft, Virgin, Sun International, 2012 Olympics, Skype, Sony, Toyota, TopShop, Arcadia, Metro Group, TRW Automotive, Pfizer, J&J, Royal Mint, Barclays, Lloyds, Nandos, Levis, Vodafone, Capital One, GE, ITV and HSBC.
www.maxmckeown.com / www.twitter.com/maxmckeown
