Every company or business establishment aims at making more sales than the competitor. Different strategies of ensuring effective marketing are put in place often. However, over the past years, things seem to have changed a lot. Unlike in the past when marketing was done based on the old strategies, things have already taken a new path, and modernization is gradually dominating. This has seen businesses and other establishments adapt to the different strategies of marketing, with the hope of making landmark strides in development. Innovation is among the key moves that companies are taking today. The main intention of embracing innovation is to ensure that companies are able to maneuver through the market landscape and still emerge authoritative. Over the years, innovation has really grown and more companies are embracing the same just to make sure that their progress is in the right direction. In most cases, innovation is motivated by the growing technology. Marketers develop and grow ideas based on the technological innovations that have been taking place globally. The value of innovation remains undisputed and that is not about to change. In as much as innovation remains as a key priority for businesses, there are marketers who do not have an idea of what the wave of innovation is all about. As unfortunate as that may sound, the same truth remains. There has been the need to inform the world of what innovation is all about and what can be done to facilitate goal achievement in any business. We must appreciate that innovation is here to stay. It is a force that cannot be denied at all. It is something that any business needs to make strides towards the right direction. It is a necessary force. Having noted that, business organizations are left with absolutely no choice than to consider innovation as part of their operations. Any other marketer out there is gradually adapting to innovate and this must reflect across the board.The focus of this book is to equip prospective, budding, and existing marketers with all the necessary knowledge on how they can marry innovation and marketing in order to improve results. We appreciate the fact that most marketers out there are in the hunt for information on innovation. It is for this reason that this book came to existence. All content found here is beneficial to marketers in the sense that it directs them towards the modern trends of innovation. The author of this book has a rich background in marketing. This means that all content in the book is justified from a professional point of view. The book is built around facts and justified information, hence offering an assurance to the readers that what they are about to read is indeed focused towards the right direction. Developing good marketing and subsequent good returns in businesses is a fundamental requirement of any business what wishes to progress well in the long run.
About the Author: Jonah is Master of Business Admisnistration from the University of the East, Manila Philippines. She's an Entrepreneur and hands-on with her own business for more than 10 years and has over 4 years of experience in teaching in several universities and colleges for Economics, Financial Management, Marketing, Management, Human Resource Management and Strategic Management. Currently she's a Course Content Developer and a mentor for the first Online University in the Philippine. She has designed and developed business subjects such as: Management Accounting (for Graduate Studies); Math of Investment, Economics, and Marketing Management (for undergrad); Fundamentals of Accounting and Organizational Management (for SHS).