Innovation Plug & Play: 99 1⁄2 effiziente Tools fur Kreativitat, neue Produkte und Services
Innovation Plug & Play: 99 1⁄2 effiziente Tools fur Kreativitat, neue Produkte und Services

Innovation Plug & Play: 99 1⁄2 effiziente Tools fur Kreativitat, neue Produkte und Services


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About the Book

Unternehmen mussen innovativ sein, um am Markt bestehen zu konnen. Aber woher kommen die Ideen dafur? Mussen Sie Innovationsmanager einstellen, Ihre Unternehmensprozesse umstrukturieren oder Mitarbeiter auf teure Fortbildungen schicken? Nicht unbedingt, denn in diesem Buch finden Sie 991⁄2 effektive Konzepte, Tools, Methoden und Denkimpulse, mit denen Sie Ihre Innovationsfahigkeit aus dem Stand von 0 auf 100 bringen. Creative Director und Innovationsmanager Lutz Lungershausen gibt Ihnen die besten Denkwerkzeuge an die Hand, die er selbst seit vielen Jahren in der Praxis anwendet. Ein typischer Innovationsprozess besteht aus funf Phasen – die mentale Vorbereitung, das Aufspuren von Handlungsfeldern, die systematische Ideenproduktion, deren Konkretisierung sowie die Markteinfuhrung und Verbesserungsroutine. Mit diesem Buch konnen Sie je nach Bedarf in jede Phase einsteigen. Die vorgestellten Tools sind praxiserprobt, effizient und kommen ohne gruppendynamisches Selbsterfahrungs-Bling-Bling aus. Aber das Beste Die Werkzeuge sind ohne großen Aufwand sofort einsetzbar und jedes Tool funktioniert auch separat fur sich – eben Plug & Play. Steigen Sie dort ein, wo Sie


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Product Details
  • ISBN-13: 9783747502952
  • Publisher: MITP Verlags GmbH
  • ISBN-10: 3747502954
  • Publisher Date: 11/1/2021


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Innovation Plug & Play: 99 1⁄2 effiziente Tools fur Kreativitat, neue Produkte und Services
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Innovation Plug & Play: 99 1⁄2 effiziente Tools fur Kreativitat, neue Produkte und Services
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