Innovation de produits et gestion de la conception
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Innovation de produits et gestion de la conception

Innovation de produits et gestion de la conception


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About the Book

Ce livre est une version avancée de la gestion du marketing. Le livre définit ce qu'est un produit et un service et ses caractéristiques, les niveaux de produit, le cycle de vie du produit et les différents types, les modèles, les avantages et les inconvénients, le développement de nouveaux produits et les étapes ou le processus, la ligne de produits, le mélange de produits et le portefeuille de produits comme introduction. Les lecteurs connaîtront le positionnement des produits, l'importance et les avantages du positionnement des produits, le rôle d'un chef de produit de nos jours, les fonctions, les rôles et les responsabilités. Les produits et leur classification. La conception de nouveaux produits, ses défis et ses solutions. La conception d'une couleur, les façons de concevoir une couleur. Conception d'une forme, conception d'un logo ou d'un symbole et conception d'un slogan. Vous comprendrez également ce qu'est la communication et le processus, la mise en oeuvre clé de la communication produit . Élaboration d'un programme publicitaire et types de programmes publicitaires. Publicité dans les médias sociaux. Accroître la sensibilisation des clients. Enfin, ils comprendront l'évolution d'un produit, la prise en compte du retour d'information du client et les modifications à apporter en fonction de ce retour d'information, en six étapes.


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Product Details
  • ISBN-13: 9786208153076
  • Publisher: KS Omniscriptum Publishing
  • Binding: Paperback
  • Language: French
  • Returnable: N
  • Weight: 300 gr
  • ISBN-10: 6208153077
  • Publisher Date: 01 Oct 2024
  • Height: 229 mm
  • No of Pages: 200
  • Spine Width: 12 mm
  • Width: 152 mm


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