Innovation Strategies and Organizational Culture in Tourism: Concepts and Case Studies on Knowledge Sharing

This book analyzes the importance of innovation as the key driver of sustained success in the tourism industry and the knowledge sharing process. It explores its impact on innovation capability and innovation performance of organizations. With 12 chapters written by 22 contributors, the book offers international reflections. The first part of the book focuses on innovation management strategies and analyzes the importance of innovation as the key driver of sustained success in the tourism industry. Tourism and hospitality firms develop innovations with specific objectives and goals in mind and have several approaches to measure performance accordingly. The second part of the book focuses on knowledge sharing through case studies. Chapters analyze the knowledge sharing process and its impact on the innovation capability and innovation performance of the firms. The essence of knowledge sharing is to provide a framework for management in their attempt to develop and enhance their organizational capability to innovate in tourism. This invaluable book provides both theoretical and practical insights into innovation strategies and knowledge sharing in tourism. It will interest students, scholars and researchers, as well as executives and practitioners in the field of tourism and hospitality management.

Table of Contents:
1) The Role of New Era on Information Managements of Tourist Guides Aslı Sultan Eren, Jeetesh KUMAR, Gül ERKOL BAYRAM and Marco VALERI 2) Impact of Emotional Intelligence on the Knowledge Sharing among Employees Working at SMEs in the Tourism and Services Sector Ladislav Mura and Tibor Zsigmond 3) Managing the use of verbal and non-verbal communication in tourism Bouzis Stylianos, Poulaki Panoraia and Marco Valeri 4) Identifying wellness value formation in young wine tourists: A grounded theory approach Bob Yi-Chen Duan, Jingjing Dai and Emily Ma 5) Digital Marketing and consumer behavior in tourism Tolga Gök and Mahmut Baltacı 6) ''Airbnb Ireland'' as an “information society services” provider and not a real estate or tourist services provider Anastasios Thomaidis Knowledge sharing: case studies 7) Destination management. The role of DMOs on digital brand communication. The case of Greece Panagiota Dionysopoulou and Eftychia Christina Aivaliotou 8) Factor that influences the consumption of unhealthy street food among tourists during vacation Azman, Norhidayah and Albattat, Ahmad 9) Sustainable Tourism in the post-covid era Panoraia Poulaki, Antonios Kritikos, Nikolaos Vasilakis and Marco Valeri 10) Factor that influences the tourist perception toward street foods moderate by price. Case study of Georgetown, Penang Azman, Norhidayah and Albattat, Ahmad 11) Knowledge legacy of the 2010 FIFA World Cup in South Africa Willem JL Coetzee 12) Management of cultural routes as the new status quo in urban cultural tourism Theodor Rachiotis and Panoraia Poulaki