Innovationen Und Innovationsmanagement Im Gesundheitswesen
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Innovationen Und Innovationsmanagement Im Gesundheitswesen

Innovationen Und Innovationsmanagement Im Gesundheitswesen


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About the Book

Im aktuellen Gesundheitsmarkt entstehen vielfältige innovative Produkte und Dienstleistungen, die dazu beitragen, die Qualität und Sicherheit der medizinischen Versorgung weiter zu steigern. Voraussetzung für die Entstehung von Innovationen sind Akteure, die Potenziale und Lösungswege aufspüren und den Mut haben kreative Ideen in die Tat umzusetzen sowie ein innovationsfreundliches Klima in Unternehmen. Dazu gehören Handlungsspielräume zum Ausprobieren, Erproben und Experimentieren für Mitarbeiter und auf der Führungsebene eine Akzeptanz für ein gewisses Maß an Fehlschlägen, die bei der Suche nach Lösungen entstehen. Nur so können Innovationen den Ausgangspunkt für den wirtschaftlichen Erfolg von Unternehmen bilden und zur treibenden Kraft in der Gesundheitswirtschaft werden.Dieses Buch stellt Best-Practice-Beispiele vor und zeigt dabei auf, welche Ansätze, Vorgehensweisen und Methoden sich für das Erreichen von unternehmerischen Innovationszielen besonders gut eignen. Zugleich bietet es einen ganzheitlichen Ansatz von Innovationsmanagement für Entscheidungsträger, Praktiker und Wissenschaftler.


About the Author: Prof. Dr. Mario A. Pfannstiel ist Professor für Betriebswirtschaft im Gesundheitswesen, insbesondere für innovative Dienstleistungen und Services, und Mitglied im Institut für Vernetzte Gesundheit an der Hochschule Neu-Ulm.

Kristin Kassel ist Studentin und absolviert an der Friedrich-Alexander-Universität Erlangen-Nürnberg ihr Masterstudium im Bereich "Gesundheitsmanagement und Gesundheitsökonomie".
Prof. Dr. Christoph Rasche ist Leiter der Sektion "Professional Services" an der Universität Potsdam und fungiert als Professor für Sportmanagement und Sportökonomie.


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Product Details
  • ISBN-13: 9783658286422
  • Publisher: Springer Fachmedien Wiesbaden
  • Publisher Imprint: Springer Gabler
  • Height: 243 mm
  • No of Pages: 734
  • Spine Width: 42 mm
  • Weight: 1364 gr
  • ISBN-10: 3658286423
  • Publisher Date: 07 Jul 2020
  • Binding: Hardback
  • Language: German
  • Returnable: Y
  • Sub Title: Technologien, Produkte Und Dienstleistungen Voranbringen
  • Width: 177 mm


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