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Innovationscontrolling

Innovationscontrolling


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About the Book

Stellen Innovationen auf der einen Seite den Schlüsselfaktor zum Erfolg dar, bergen sie auf der anderen Seite auch ein hohes Risiko einer Fehlinvestition. Das Abschätzen der Erfolgs- und Risikochancen einer Innovation sowie die Steigerung der Effektivität und Effizienz des Innovationsprozesses durch den Einsatz spezifischer Controllinginstrumente bilden die Grundlage dieser Studie. In diesem Buch wird neben der Erläuterung der verschiedenen Innovationsarten und deren Merkmale vor allem auf das Controlling innerhalb des Innovationsprozesses eingegangen. Es wird aufgezeigt inwiefern das Innovationscontrolling eine phasenspezifische Informations- und Koordinationsunterstützung ermöglicht und welche Möglichkeiten und Grenzen durch den Einsatz geeigneter Kennzahlen und Kennzahlensysteme für das Innovationscontrolling entstehen.
About the Author: J. Peter, geb. 1983, studierte Wirtschaftswissenschaften an der Universität Kassel, Abschluss 2009.


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Product Details
  • ISBN-13: 9783842855694
  • Publisher: Diplomica Verlag Gmbh
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 4 mm
  • Weight: 186 gr
  • ISBN-10: 3842855699
  • Publisher Date: 28 Feb 2011
  • Height: 254 mm
  • No of Pages: 70
  • Series Title: German
  • Sub Title: Der Einsatz von Kennzahlen und Kennzahlensystemen
  • Width: 178 mm


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