Innovationserfolgsrechnung by Wilhelm Schmeisser
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Innovationserfolgsrechnung

Innovationserfolgsrechnung


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About the Book

Innovationserfolgsrechnung - Eine Forschungslücke in der Innovationsforschung.- Der Innovationsgrad in der Erfolgsfaktorenforschung - Einflussfaktor oder Kontingenzfaktor?.- Aufbau und Durchführung der rechnerischen Bewertung von Innovationen dargestellt an einem Fallbeispiel aus der Telekommunikationsindustrie.- Rating bzw. Bonitätsprüfung als Innovationserfolgsrechnung bei innovativen technologieorientierten (Gründungs-)Unternehmen (TU).- Innovationserfolgsrechnungen bei der Bewertung pharmazeutischer FuE-Projekte.- Innovationserfolgsrechnung als Patentbewertung und Bilanzierungsproblem.- Grundlagen der Bewertung immaterieller Vermögenswerte am Beispiel der Bewertung patentgeschützter Technologien.- Bilanzierung von F&E-Aktivitäten nach IFRS.- Intellectual Property (IP) Management/Patentmanagement.- Strategisches IP Management zum Schutz von Innovationen.- Qualitative Vorüberlegungen zur Innovationserfolgsrechnung im Rahmen eines Strategischen Technologiemanagements.- Technologie-Kostenanalyse.- Technologie-Bilanzierung.- Technologie-Portfolio als Methodik der Inventions und Innovationsbewertung - Prolegomena zu Metriken für Inventionen und Innovationen.- Ressourcen-Bewertung von Innovationsprojekten zwischen "lean" und "slack".- Target Costing und Prozesskostenrechnung als Innovationserfolgsrechnungen des Technologiemanagements und des Innovationsmarketings.- Conjointbasierte Messung von Nutzenbeiträgen von Produktfunktionen und Generierung von Zielpreisen (Target Pricing).- Zur Integration des Target Costing und der Prozesskostenrechnung in den Berliner Balanced Scorecard Ansatz bei Entwicklungs- und Konstruktionsvorhaben in der Automobil- und Maschinenbauindustrie.- Zur Berechnung von Technologiestrategien und deren Umsetzung als methodisches Gesamtkonzept von Innovationsrechnungen in Form des Berliner Balanced Scorecard Ansatzes.- Innovationsmarketingerfolgsrechnungen im Rahmen des Berliner Balanced Scorecard Ansatzes aus der Sicht einer finanzorientierten Kundenwertanalyse.
About the Author:

Herr Mohnkopf ist Intellectual Property Manager bei Rolls-Royce Deutschland. Zusätzlich ist er Lehrbeauftragter für Innovationsmanagement an der FHTW Berlin. Er ist aktives Mitglied im Verein für Patentingenieure und Patentanwälte Deutschlands sowie im internationalen Verein für Lizenzwesen, Licensing Executive Society, LES. Herr Mohnkopf ist Mitinitiator der F&E Vertragsbausteine, dem sog. Berliner Vertrag. Im VDI Bezirksverein Berlin-Brandenburg leitet er den Arbeitskreis Luft- und Raumfahrttechnik und ist Mitglied des Vorstandes.

Professor Dr. habil. Wilhelm Schmeisser ist Professor an der FHTW Berlin für Betriebswirtschaft und zusätzlich an der Universität Duisburg tätig. Er ist Direktor des Kompetenzzentrums "Internationale Innovations- und Mittelstandsforschung", Berlin, sowie Direktor der Forschungsstelle "Europäisches Personalmanagement und Arbeitsrecht (EPAR)" an der Universität Paderborn.


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Product Details
  • ISBN-13: 9783540776154
  • Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
  • Binding: Hardback
  • Height: 234 mm
  • No of Pages: 481
  • Series Title: VDI-Buch
  • Sub Title: Innovationsmanagement Und Schutzrechtsbewertung, Technologieportfolio, Target-Costing, Investitionskalküle Und Bilanzierung Von Fue-Aktivitäten
  • Width: 156 mm
  • ISBN-10: 354077615X
  • Publisher Date: 01 May 2008
  • Edition: 2008 ed.
  • Language: German
  • Returnable: N
  • Spine Width: 27 mm
  • Weight: 929 gr


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