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Innovationsfähigkeit und Unternehmenskultur

Innovationsfähigkeit und Unternehmenskultur


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About the Book

Inhaltlich unveränderte Neuauflage. Die Unternehmen der heutigen Zeit sind einem immensen Druck durch die sich im-mer rapider ändernden Wett-bewerbsbedingungen ausgesetzt. Vielen dieser Ver-änder-ungen kann man mit Hilfe von Innovationen begegnen. Die Unter-nehmens-kultur gilt als eine sehr wichtige Komponente des Innovations-verhaltens der Mitarbeiter und ist somit entscheidend für den wirtschaft-lichen Erfolg. Die Unternehmenskultur ist demnach ein integraler Bestandteil eines of-fen-siven, potenzial-orientierten Innovationsmanagements. Damit Innovationen entstehen können, müssen die unternehmensinternen Fak-t-oren auf das Manage-ment von Innova-tionen ausgerichtet sein. Aus diesem Grund müssen Beding-ungen im Unter-nehmen geschaffen werden, die es er-mög-lichen, Inno-vationen zu fördern und insgesamt eine Kultur ständiger Er-neuerung (Innovationskultur) zu forcieren. Der Autor stellt in seinem Buch ver-schiedene Methoden der Unternehmens-kulturmessung vor und erörtert Grund-lagen zur Schaffung einer besonderen Innovationskultur. Darüber hin-aus zeigt er an einem Beispiel aus der Praxis auf, wie eine Innovationskultur ge-messen, bewertet und gestaltet werden kann. Das Buch richtet sich primär an Unternehmer, Führungskräfte und praxis-orientierte Wirtschafts- und Sozialwissenschaftler sowie an alle, die an dem Zu-sammen-spiel von Soft- und Hardfacts in Organisationen interessiert sind.


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Product Details
  • ISBN-13: 9783639401172
  • Publisher: KS Omniscriptum Publishing
  • Publisher Imprint: AV Akademikerverlag
  • Height: 229 mm
  • No of Pages: 132
  • Spine Width: 8 mm
  • Width: 152 mm
  • ISBN-10: 3639401174
  • Publisher Date: 20 Apr 2012
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 254 gr


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