Innovationsmanagement Book by Horst Albach - Bookswagon
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Innovationsmanagement

Innovationsmanagement


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About the Book

Iichkeit und von der innovativen Organisation gegenObergesteUt. Auch die These Schum- peters, daB groBe Unternehmen innovativer sind als kleine, erfiihrt eine ausfOhrliche Be- handlung anhand der vorliegenden Literatur. Eingehend setzt sich die Literatur, wie Leder zeigt, mit dem, . demand-pull"-und dem . . supply-push"-Ansatz zur ErkUirung des Innova- tionsprozesses auseinander. SchlieBlich wertet die Arbeit die Fallstudien aus, die in den USA in den sechziger und siebziger Jahren durchgefOhrt wurden, um den Innovationspro- zeB besser zu verstehen. Einen detaillierten Einblick in die Stufen des Innovationsprozesses geben Albach, de Pay und Okamuro anhand der Innovation des Wankelmotors. FOr diese Analyse standen Informationen der Innovatoren aus Deutschland, Japan und den USA zur VerfOgung. Es werden bemerkenswerte Unterschiede im Management und im Profil des Innovationspro- zesses in den verschiedenen Stadien herausgearbeitet. Das Commitment" von Mitarbei- tern, Gesamtorganisation und Finanzen ist fOr Zeitdauer und Erfolg - bzw. MiBerfol- der Innovation ausschlaggebend. Eine theoretische Erkillrung des Innovationsprozesses in Abhllngigkeit von der Nach- jrage bietet der Beitrag von Albach, de Pay und Rojas. Rier wird gezeigt, daB unterschied- lich lange Dauern des Innovationsprozesses nicht notwendigerweise auf unterschiedlich, hohe Innovationsbarrieren im Unternehmen oder auf unterschiedlich niedrige Anreize fOr innovatorische Aktivitlten im Unternehmen schlieBen lassen. Vielmehr hlngt die Dauer des Innovationsprozessesvon der Risikojreudigkeit von Kunden abo An dem Modell wird gezeigt, daB die Marktsegmentierung nach unterschiedlicher Risikobereitschaft von Kun- den den InnovationsprozeB erheblich beschieunigen kann.


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Product Details
  • ISBN-13: 9783409133692
  • Publisher: Gabler Verlag
  • Publisher Imprint: Gabler Verlag
  • Edition: Softcover Reprint of the Origi ed.
  • Language: German
  • Returnable: N
  • Spine Width: 14 mm
  • Weight: 462 gr
  • ISBN-10: 3409133690
  • Publisher Date: 01 Jan 1990
  • Binding: Paperback
  • Height: 244 mm
  • No of Pages: 238
  • Series Title: Zeitschrift Für Betriebswirtschaft
  • Sub Title: Theorie Und Praxis Im Kulturvergleich
  • Width: 170 mm


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