Innovationsmarkt Voice over IP - Analyse und Chancen
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Innovationsmarkt Voice over IP - Analyse und Chancen

Innovationsmarkt Voice over IP - Analyse und Chancen


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About the Book

Inhaltsangabe: Einleitung: Die vorliegende Arbeit befasst sich mit dem innovativen Markt der Internet-Telefonie. Diese neue Art der Sprachübermittlung via Internet - auch Voice over IP (VoIP) genannt - die nunmehr das Potential bietet zu einer ernstzunehmenden alternativen Telekommunikationsform zu werden, steht dabei mit ihrer Produktvielfalt für Privatanwender in Deutschland im Mittelpunkt. Unternehmen müssen in dieser innovativen und von Unsicherheit geprägten Umgebung Kundenwünsche erfüllen, die bislang noch unerforscht und daher nur zu erahnen sind. Ziel eines jeden Unternehmens in diesem Prozess ist es jedoch, sein VoIP-Produkt mit einem Innovationsvorsprung auszustatten und sich so vom Wettbewerb abzuheben, also Vorteile zu bieten, die zu einer Abnahme führen. Maßgeblich für die Erlangung von Konkurrenzvorteilen auf dem VoIP-Markt ist dabei die geeignete Produktpositionierung eines Internet-Telefonie-Produktes, für die auf Grundlage einer explorativen Marktanalyse in der Arbeit eine Anleitung gegeben wird. Der Anleitung folgend wird das konkrete Produkt IPFonie(R)Privat des Telekommunikationsanbieters QSC AG auf dem Markt positioniert. Nicht zuletzt werden die Grundlagen der technischen und rechtlichen Gegebenheiten der VoIP-Technologie erläutert, auf die wiederum die gesamte Arbeit aufbaut. Gang der Untersuchung: Ziel der Arbeit ist die Erfassung eines anwendbaren Modells der Positionierung von VoIP-Produkten auf dem deutschen Internet-Telefoniemarkt für Privatkunden und deren Umsetzung am Beispiel der QSC AG. Zu diesem Zweck muss der Markt der Produkte eingegrenzt und analysiert werden. Ferner ist von großer Bedeutung, dass aktuelle Information aufgearbeitet werden und ständig in die Arbeit mit einfließen. Ausgehend von den technischen und rechtlichen VoIP-Gegebenheiten in Kapitel 2 wird in Kapitel 3 die Marktanalyse durchgeführt, welche die Grundlage der Produktpositionierung darstellt. In einer explorativen Forschung werden mittels Internetrecherc


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Product Details
  • ISBN-13: 9783838690315
  • Publisher: Diplom.de
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 7 mm
  • Weight: 222 gr
  • ISBN-10: 3838690311
  • Publisher Date: 04 Oct 2005
  • Height: 210 mm
  • No of Pages: 124
  • Series Title: German
  • Sub Title: Eine Marktanalyse zur Produktpositionierung von Voice over IP Privatkundenprodukten am Beispiel des Produktes IPfonie(R)privat der QSC AG, Köln
  • Width: 148 mm


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