Who are the Integrated Marketing Communications improvement team members, including Management Leads and Coaches? How would one define Integrated Marketing Communications leadership? Does Integrated Marketing Communications systematically track and analyze outcomes for accountability and quality improvement? Is the impact that Integrated Marketing Communications has shown? Are accountability and ownership for Integrated Marketing Communications clearly defined? Defining, designing, creating, and implementing a process to solve a business challenge or meet a business objective is the most valuable role... In EVERY company, organization and department.
Unless you are talking a one-time, single-use project within a business, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?'
For more than twenty years, The Art of Service's Self-Assessments empower people who can do just that - whether their title is marketer, entrepreneur, manager, salesperson, consultant, business process manager, executive assistant, IT Manager, CIO etc... - they are the people who rule the future. They are people who watch the process as it happens, and ask the right questions to make the process work better.
This book is for managers, advisors, consultants, specialists, professionals and anyone interested in Integrated Marketing Communications assessment.
Featuring 487 new and updated case-based questions, divided into seven core areas of process design, this Self-Assessment will help you identify areas in which Integrated Marketing Communications improvements can be made.
In using the questions you will be better able to:
- diagnose Integrated Marketing Communications projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices
- implement evidence-based best practice strategies aligned with overall goals
- integrate recent advances in Integrated Marketing Communications and process design strategies into practice according to best practice guidelines
Using a Self-Assessment tool known as the Integrated Marketing Communications Index, you will develop a clear picture of which Integrated Marketing Communications areas need attention.
Included with your purchase of the book is the Integrated Marketing Communications Self-Assessment downloadable resource, containing all questions and Self-Assessment areas of this book. This enables ease of (re-)use and enables you to import the questions in your preferred management tool. Access instructions can be found in the book.
This Self-Assessment has been approved by The Art of Service as part of a lifelong learning and Self-Assessment program and as a component of maintenance of certification. Optional other Self-Assessments are available. For more information, visit http: //theartofservice.com
