Integrierte Unternehmensplanung by Helmut Koch - Bookswagon
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Integrierte Unternehmensplanung

Integrierte Unternehmensplanung


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About the Book

1. In den letzten Jahren ist die Literatur zur Unternelunensplanung wie eine Lawine ange- schwollen. Vor allem decken empirische Untersuchungen über Umfang und Methoden der Unternelunensplanung sowie Darstellungen von Planungstechniken fiir den praktischen Gebrauch dieses Gebiet ab. Dieses Werk will dem Praktiker und Studierenden einen systematischen Grundriß der Un- ternehmensplanung vermitteln. Vor allem aber will es - dies deutet der Titel des Buches an - einen bestimmten Aspekt in den Mittelpunkt stellen: die Integrität, d. h. Geschlossen- heit und Insichabgestimmtheit der Unternelunensplanung. Ausgegangen wird von dem System der hierarchisch aufgebauten Unternelunensplanung, in dem sich zentrale und dezentrale Tendenzen vereinigen. Es soll gezeigt werden, wie sich in der hierarchischen Unternehmensplanung der Forderung nach Planungsintegrität Rech- nung tragen läßt. Aus diesem Grunde stellt die Arbeit nicht so sehr auf die vollständige Beschreibung der vielzähligen Detailprobleme und auf die Erfassung aller speziellen Lö- sungsmöglichkeiten ab; vielmehr stehen das Gesamtsystem der hierarchischen Unterneh- mensplanung und der Aspekt der Planungsintegrität im Mittelpunkt der Ausftihrungen. Es geht primär um die Frage: Wie kann eine hierarchische Unternelunensplanung dem Er- fordernis der Planungsintegrität genügen? 2. Demgemäß ist diese Arbeit in der Weise gegliedert, daß zunächst der Aufbau der Unter- nelunensplanung im ganzen untersucht, dann aber die einzelnen Planungsphasen (strategi- sche, operative und taktische Planung) beleuchtet werden. Für jede dieser Phasen wird versucht, die Frage nach Gegenstand und Aufbau, nach operationalen Kriterien und Me- thoden der Optimierung in spezifischer Weise zu beantworten.


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Product Details
  • ISBN-13: 9783409346719
  • Publisher: Gabler Verlag
  • Publisher Imprint: Gabler Verlag
  • Edition: Softcover Reprint of the Origi ed.
  • Language: German
  • Returnable: Y
  • Spine Width: 16 mm
  • Width: 170 mm
  • ISBN-10: 3409346716
  • Publisher Date: 01 Jan 1982
  • Binding: Paperback
  • Height: 244 mm
  • No of Pages: 291
  • Series Title: German
  • Weight: 535 gr


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