Integriertes Marketing-, Vertriebs- Und Kundenmanagement
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Integriertes Marketing-, Vertriebs- Und Kundenmanagement

Integriertes Marketing-, Vertriebs- Und Kundenmanagement


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About the Book

Dieses Buch richtet sich in erster Linie an verantwortliche Fach- und Führungskräfte aus den Bereichen Marketing, Vertrieb, Kunden- und Servicemanagement in BtB-Unternehmen. Zugleich wendet es sich an Verantwortliche aus den Bereichen Projekt- und Qualitätsmanagement, Forschung, und Entwicklung, Beschaffung, Logistik und Produktion etc., die sich mit vermarktungsrelevanten Themenstellungen befassen und in entsprechende Aufgabenbereiche eingebunden sind. Durch ein integratives Vermarktungsmanagement soll die ganzheitlich-nachhaltige Kundenorientierung, und damit der Erfolg wichtiger Marketing-, Vertriebs- und Kundenmanagementmaßnahmen, konzeptionell, instrumentell und umsetzungsbezogen fundiert und für die praktische Anwendung detailliert werden. Die komprimierte Darstellung der einzelnen Methoden, ihrer Anwendung und Überprüfung erleichtert verantwortlichen Praktikern eine konkrete Instrumentenauswahl und stellt ihnen entsprechende Umsetzungshilfen zur Verfügung. Darüber hinaus liefert dieses Buch Studierenden der Betriebswirtschaft mit Schwerpunkt Marketing-, Vertriebs- und Kundenmanagement einen konzeptionell fundierten und praxisbezogenen "Leitfaden" für die Anwendung ganzheitlich-integrierter Strategien, Programme und Maßnahmen.
About the Author:

Prof. Dr. Richard Hofmaier (Hochschule für Angewandte Wissenschaften München/University of San Diego)


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Product Details
  • ISBN-13: 9783110354294
  • Publisher: Walter de Gruyter
  • Publisher Imprint: Walter De Gruyter
  • Height: 244 mm
  • No of Pages: 220
  • Spine Width: 14 mm
  • Width: 170 mm
  • ISBN-10: 3110354292
  • Publisher Date: 31 Mar 2014
  • Binding: Hardback
  • Language: German
  • Returnable: Y
  • Weight: 603 gr


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