Inteligencia Organizacional y Perfil Competitivo by Lisbeth Yanira Guerra Unda
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Inteligencia Organizacional y Perfil Competitivo

Inteligencia Organizacional y Perfil Competitivo


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About the Book

Una transformación mundial está sacudiendo los cimientos de la teoría económica y empresarial tradicional, una transformación a la que se puede aplicar el principio central del darwinismo: Las empresas deben adaptarse o desaparecer. Esta importante transformación empresarial, implica la aplicación de procesos operativos y administrativos, con capacidad de respuesta y un constante perfeccionamiento y al mismo tiempo promueve la aplicación de las estrategias competitivas en todas las áreas funcionales de las empresas, de ahí que el objeto fundamental de la presente disertación, consiste en identificar las diferentes acciones de la empresa para afianzar sistemas de inteligencia organizacional, que dinamicen la competitividad de las empresas. Los nuevos patrones ligados a la competitividad organizativa, se vinculan con factores claves como la capacidad de respuesta, la agilidad o flexibilidad, aspectos que dejan atrás los planteamientos estructurales, convergiendo hacia enfoques comportamentales, centrados en las capacidades de gestión, y que por ende, otorgan una gran importancia a los activos de naturaleza intangible.


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Product Details
  • ISBN-13: 9783659026065
  • Publisher: Eae Editorial Academia Espanola
  • Binding: Paperback
  • Language: Spanish
  • Returnable: N
  • Spine Width: 35 mm
  • Width: 152 mm
  • ISBN-10: 3659026069
  • Publisher Date: 15 Aug 2012
  • Height: 229 mm
  • No of Pages: 620
  • Series Title: Spanish
  • Weight: 947 gr


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