Intellectual Assets for Engineers and Scientists - Bookswagon
Home > Law > Laws of specific jurisdictions > Intellectual property law > Copyright law > Intellectual Assets for Engineers and Scientists
Intellectual Assets for Engineers and Scientists

Intellectual Assets for Engineers and Scientists


     0     
5
4
3
2
1



Available


About the Book

Engineers and scientists engaged in creative works, inventions, and innovations - as part of the free-enterprise, free-market system - must understand what Intellectual Property Rights (IPRs) are and know how to strategically use them to create competitive advantage, wealth, and value. An acknowledged, major contributing factor to non-awareness amongst technical audience is the lack of availability of easily-understandable, business-relevant, and comprehensive books on the subject, that scientists and engineers can access. This book will provide comprehensive, easy-to-understand, innovation management perspectives on a wide range of IPRs for practicing scientists and engineers.

Key Features:

- One-stop shop for valuable information on all forms of IPRs for technical audience

- Strong innovation management component along the lines of technology for business and innovations for customers, and IP laws for protecting and unlocking the value of creative works, inventions, and innovations

- Gives easy-to-read, easy-to-follow innovation management perspectives

- Emphasizes IPR-related topics of practical relevance

- Compares the IP Systems of United States and others (EU, China & India)


About the Author:

Dr. Uday Racherla served as the Professor of Innovation and Intellectual Property Management in the Industrial Engineering and Management Department at the Indian Institute of Technology Kanpur (India) during 2012-2017, before returning to USA. Prior to this, he taught briefly at the Carey School of Business, Johns Hopkins University (USA). Professor Racherla's academic areas of interest include - Strategy, Innovation & Entrepreneurship, Technology Management, Intellectual Property Management and Sustainability.

Prior to the academic stint, Dr. Racherla had 20+ years of global innovation leadership and R&D management experience in Fortune 500 Companies in USA. During this period, Dr. Racherla held many top executive positions - including, Senior Director of Innovation at PepsiCo, Worldwide Director of R&D at S. C. Johnson, Director of R&D at New Skin Enterprises, and other senior executive positions at Unilever - and led global R&D programs.

Dr. Racherla invented, innovated, patented and launched many successful commercial products worldwide. His industrial R&D expertise includes the areas of - Skin Care, Laundry Detergents, Home Sanitization, Air & Water Purification, and Nutritious Foods.

Dr. Racherla obtained his Ph.D. degree from the Purdue University (USA) under a Nobel Laureate, post-doctoral research experience from the Ohio State University (USA) under a Distinguished Professor of Chemistry, and an Executive MBA from the Kellogg School of Management (USA). He published over 120 research papers from academia and industry in prestigious journals such as Nature and Journal of American Chemical Society, served as an editor of a book, authored 2 book chapters, graduated several PhD & MTech Students, obtained 12 patents, designed and conducted multiple executive training courses, served as Visiting Professor at the Singapore Management University (SMU), and delivered many invited lectures at prestigious institutions worldwide.


Best Sellers



Product Details
  • ISBN-13: 9781138320659
  • Publisher: CRC Press
  • Publisher Imprint: Crc Press
  • Height: 234 mm
  • No of Pages: 265
  • Spine Width: 18 mm
  • Weight: 634 gr
  • ISBN-10: 113832065X
  • Publisher Date: 30 Oct 2018
  • Binding: Hardback
  • Language: English
  • Returnable: N
  • Sub Title: Creation and Management
  • Width: 156 mm


Similar Products

Add Photo
Add Photo

Customer Reviews

REVIEWS      0     
Click Here To Be The First to Review this Product
Intellectual Assets for Engineers and Scientists
CRC Press -
Intellectual Assets for Engineers and Scientists
Writing guidlines
We want to publish your review, so please:
  • keep your review on the product. Review's that defame author's character will be rejected.
  • Keep your review focused on the product.
  • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
  • Refrain from mentioning competitors or the specific price you paid for the product.
  • Do not include any personally identifiable information, such as full names.

Intellectual Assets for Engineers and Scientists

Required fields are marked with *

Review Title*
Review
    Add Photo Add up to 6 photos
    Would you recommend this product to a friend?
    Tag this Book Read more
    Does your review contain spoilers?
    What type of reader best describes you?
    I agree to the terms & conditions
    You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

    CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

    These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Bookswagon (the "CRR Service").


    By submitting any content to Bookswagon, you guarantee that:
    • You are the sole author and owner of the intellectual property rights in the content;
    • All "moral rights" that you may have in such content have been voluntarily waived by you;
    • All content that you post is accurate;
    • You are at least 13 years old;
    • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
    You further agree that you may not submit any content:
    • That is known by you to be false, inaccurate or misleading;
    • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
    • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
    • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
    • For which you were compensated or granted any consideration by any unapproved third party;
    • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
    • That contains any computer viruses, worms or other potentially damaging computer programs or files.
    You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


    For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


    All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

    Accept

    New Arrivals



    Inspired by your browsing history


    Your review has been submitted!

    You've already reviewed this product!