Intentional Marketing by Carol Ottolenghi - Bookswagon
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Intentional Marketing

Intentional Marketing


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About the Book

User-friendly, cost-conscious, and filled with examples from libraries of all types, Intentional Marketing: A Practical Guide for Librarians helps you maximize the return on your marketing investment (ROMI) by showing ways to combine marketing theory with in-house data, creating a global strategy that will drive all of your library marketing. This book includes: -Discussions of marketing theory and how a global approach makes marketing easier, more effective, and less expensive -Step-by-step guides to help define what you are marketing, why you are marketing it, and to whom -Ways to identify everyone who affects funding, and how to turn them into stakeholders -Ways to increase staff and stakeholder buy-in -Examples of successful marketing efforts at other libraries -Discussions of different marketing tools (print and digital publications, social media, special events, public relations, programming, etc.), their costs, and how to determine which to use -Model feedback and assessment forms This book is a reference handbook with examples and step-by-step guides. It is written for library staff members who are currently implementing components of marketing in a piecemeal fashion and need a unifying context to streamline their efforts and improve their effectiveness.
About the Author: Carol Ottolenghi is Director of Library Services for the Office of the Ohio Attorney General. Previously, she served as the public relations/marketing director of two different public library systems. She also ran the Ohio Humanities Council/American Library Association's Let's Talk About It series in which she shepherded 25 different under-funded libraries each year through every aspect of hosting and publicizing eight to twelve weeks of programming.


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Product Details
  • ISBN-13: 9781538108482
  • Publisher: Rowman & Littlefield Publishers
  • Publisher Imprint: Rowman & Littlefield Publishers
  • Height: 277 mm
  • No of Pages: 188
  • Series Title: Practical Guides for Librarians
  • Sub Title: A Practical Guide for Librarians
  • Width: 213 mm
  • ISBN-10: 1538108488
  • Publisher Date: 15 Oct 2018
  • Binding: Paperback
  • Language: English
  • Returnable: Y
  • Spine Width: 10 mm
  • Weight: 503 gr


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