Intergenerational Engagement v2 by Dillon Knight Kalkhurst
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Intergenerational Engagement v2

Intergenerational Engagement v2


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About the Book

BRING INTERGENERATIONAL ENGAGEMENT TO YOUR DISTRICT & SCHOOLS For the first time in history, there are five generations working in the school district. There are four generations of parents and caretakers, each requiring different communication and engagement strategies. Nearly all new teachers are Millennials. According to a recent Pew research study of 2,146 school superintendents, less than six percent feel their district is doing enough to meet their needs. Dillon's book helps educators, parents, and business leaders become self-aware of their own generational preferences. Once that is achived, the book dispells negative generationsl stereotypes ad teaches how to leverage the strengths. The book discusses Traditionalist, Baby Boomers, Gen X, Millennials, and Gen Z. Then the book explores specific industries and segments and looks at how younger generations are changing everything. Dillon Kalkhurst and The Center For Intergenerational Engagement offers a variety of professional development, and family engagement options to help build Intergenerational Engagement throughout the school district, its' schools, and families.
About the Author: Dillon Knight Kalkhurst is an Intergenerational Engagement expert. He has over 25 years' experience helping Fortune 500 companies, national nonprofit organizations, school districts, and their families navigate internal and external generational communications challenges. Dillon founded The Center for Intergenerational Engagement to support and teach the findings in his book, "Intergenerational Engagement: Understanding the Five Generations in Today's Economy." Dillon is also the Co-Founder and CMO --- Chief Motivation Officer for the Center's marketing arm, D. Knight Marketing & Consulting Group, Inc. DKMC uses video and images to help organizations tell their social-impact stories through social media and the web. Before launching The Center for Intergenerational Engagement, Dillon worked at Scholastic where he created corporate and community social impact strategies that brought more than a million books to schools in underserved communities. He also was charged with engaging Scholastic's 1.6 million Millennial parent volunteer base. Dillon's book helps people focus on the strengths of each generation instead of the negative generational stereotypes that are rampant in today's media and society. The book helps readers become self-aware of their own generational characteristics and then helps them learn to leverage other generation's values and motivations to enhance their organizational effectiveness, drive sales, and engagement. The book will help organizations effectively communicate and engage internal employees, and fine tune their marketing strategies relate to customers from all generations. Dillon's book and The Center for Intergenerational Engagement keynotes, workshops, and training retreats help companies, nonprofits, schools, and families enhance communications, productivity, and engagement by embracing their "age diversity." Dillon is a trusted adviser and consultant for Fortune 500 companies, broadcasting companies, nonprofit community organizations, foundations and businesses that target specific generations of customers. His specialty is helping grow their organizations by addressing Millennial and Gen Z sweet spots. One successful strategy is advising companies on crafting social impact campaigns that support their communities while meeting their bottom line organizational objectives.


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Product Details
  • ISBN-13: 9781983659232
  • Publisher: Createspace Independent Publishing Platform
  • Publisher Imprint: Createspace Independent Publishing Platform
  • Height: 229 mm
  • No of Pages: 268
  • Spine Width: 14 mm
  • Width: 152 mm
  • ISBN-10: 1983659231
  • Publisher Date: 07 Jan 2018
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Weight: 412 gr


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