International Business, 15e Book by Lee Radebaugh
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International Business, 15e

International Business, 15e


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About the Book

International Business, 15e, provides a comprehensive analysis of international business theories while capturing the emerging trends in the global market. The book is able to strike a fine balance between theory and meaningful practice using contemporary examples, scenarios and cases. This feature-rich textbook includes 40 case studies that engage an extensive range of topics and factor in all major markets. Keeping in mind the requirements of the Indian students, who need to develop an understanding of various companies' contribution to the international business, a detailed analysis of various Indian economic sectors such as automobile, banking, consumer electronics, FMCG, and insurance along with a reference on the impact of government policy on industries have been included in this edition. This is a highly recommended textbook for both undergraduate and MBA level courses across the globe.

About the Author

1) John D Daniels The Samuel N Friedland Chair of Executive Management emeritus at the University of Miami. 2) Lee H Radebaugh The emeritus Kay and Yvonne Whitmore Professor of International Business and former Director of the Whitmore Global Management Center/CIBER at Brigham Young University. 3) Daneil P Sullivan Professor of International Business at the Alfred Lerner College of Business of the University of Delaware.



Table of Contents:
PART ONE: Background for International Business 1) Globalization and International Business PART TWO: Comparative Environmental Frameworks 2) The Cultural Environments Facing Business 3) The Political and Legal Environments Facing Business 4) The Economic Environments Facing Businesses PART THREE: Theories and Institutions: Trade and Investment 5) International Trade and Factor-Mobility Theory 6) Governmental Influence on Trade 7) Cross-National Cooperation and Agreements PART FOUR: World Financial Environment 8) Global Foreign-Exchange Markets 9) The Determination of Exchange Rates 10) Global Capital Markets PART FIVE: Global Strategy, Structure, and Implementation 11) Globalization and Society 12) The Strategy of International Business 13) Country Evaluation and Selection 14) Export and Import 15) Direct Investment and Collaborative Strategies 16) The Organization of International Business PART SIX: Managing International Operations 17) Marketing Globally 18) Global Manufacturing and Supply-Chain Management 19) International Accounting and Finance Issues 20) International Human Resource Management


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Product Details
  • ISBN-13: 9789332548220
  • Publisher: Pearson Education India Pvt. Ltd.
  • Binding: Paperback
  • Height: 279 mm
  • No of Pages: 960
  • Width: 216 mm
  • ISBN-10: 9332548226
  • Publisher Date: July,2016
  • Edition: 15
  • Language: English
  • Weight: 1811 gr

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