International Business: Theory and Practice provides a broad overview of the multidimensional aspects of international business by using examples and cases from around the world. It gives a comprehensive coverage and in-depth analysis of the fundamental challenges and emerging trends of international business practices in contemporary times.

This Indian edition has been carefully adapted to suit the needs of the students of business management and related disciplines in South Asian countries. Spread over 16 chapters, it unfolds the complex issues facing multinational, international, small and medium-sized enterprises seeking to enter, manage and compete across global markets.

Key Features:


· Inclusion of concepts of cultural quotient, types of strategic alliances, global value chain and more


· Introduction of corporate governance practices in international financial reporting and focus on CSR and sustainability


· New material on harmonized coding system and export documentation, IFRS, GST and discussion on global financial institutions such as IMF, World Bank Group and WTO


· Introduction of various models on international business strategy including parent–subsidiary relationships


· Thorough revision of the “country focus” feature, besides major updates in tables and figures throughout the text

About the Author

Ehud Menipaz, currently a visiting scholar at the Leonard N. Stern School of Business, New York University, is the Solomon and Abraham Krok Chaired Professor of Entrepreneurial Management and the Founding Chair of the Ira Center for Business, Technology and Society at Ben Gurion University, Israel. He is a former senior partner with Ernst and Young International, engaged with assignments in the private and public sectors. Menipaz specializes in international business management and functional derivatives. He holds a BSc in industrial engineering and management, an MSc in operations research, an MBA in finance and a PhD in management. His articles have appeared in The European Journal of Operations Research, International Journal of Production Research, International Institute of Electrical and Electronic Engineers Transactions, Journal of Productivity and Quality, International Journal of Computers and Simulation, Management Decisions, Journal of Global Marketing and International Journal of Business Performance Management. His interest in operational systems has led to several manuscripts in that area, including Essentials of Production and Operations Management, published concurrently in the USA, England, Japan, New Zealand and Singapore. He has addressed students, faculty and executives in the USA, Canada, the Far East, Europe, South America and Africa. He has been involved in conceiving and has been a member of the organizing committee and the chairman of several international scientific conferences, including “The First Regional Conference on Forging Regional Cooperation in the Mediterranean Basin” and “The International Conference of Innovation and Logistics,” all resulting in published proceedings. He serves as a referee and an associate editor for a number of international scientific journals, including the International Journal of Corporate Governance and he is a national team leader of the Global Entrepreneurship Monitor (GEM) research program. He is a member of the Strategic Management Society, the Academy of Management and the Association of International Business. Combining scientific work with community involvement, Menipaz sponsors entrepreneurship education programs associated with the Junior Achievement Award worldwide and has served as a director and CEO of several organizations. He is married, has three children and four grandchildren and enjoys piano playing, downhill skiing and tennis. <br/>
Amit Menipaz, currently Vice President, Structured Data, eBay, has spent over 20 years as an Entrepreneur, Consultant, Strategy and Product Manager, Country Manager and Corporate Executive for technology companies across North America, Western Europe, China and Israel in the fields of web content management, telecommunications, consumer electronics, e-commerce and big data. At eBay he led innovations in social commerce, mobile selling, online stores and big data analytics. Menipaz currently leads eBay’s structured data vision, strategy and teams, builds the world’s most comprehensive inventory graph of everything that can be bought or sold globally and its relative value. In addition, he serves on the GS1 Board of Governors, in both the US and Global Board and has lectured at several academic institutions including Stanford, Berkeley and New York University on product strategy and innovation. A graduate of the University of Toronto, Canada, in industrial engineering and management, he holds an MBA from European Institute of Business Administration (INSEAD), Fontainebleau, France. As a management consultant he has worked for both Deloitte Touche and A.T. Kearney in North America and Western Europe. In this capacity he worked with multinational enterprises on benchmarking, reengineering, knowledge management, systems selection and merger and acquisition planning across North America. He oversaw the launch of a number of hi-tech and telecommunication start-ups across Western Europe during the Internet boom at the turn of the century. For six years Menipaz ran a partnership with Hutchison Whampoa of Hong Kong, leveraging Israeli technologies together with European designers and Chinese manufacturers to develop innovative consumer electronics and telecommunications products for markets in Europe and the USA. Having worked at both the headquarters and overseas subsidiaries of multinational enterprises, managing the opening and closing of regional and country headquarters and launching both consumer and Internet products in various geographic markets—he brings a unique blend of experience, practical insights and contemporary examples that help link business theories with the hands-on practice of managing day-to-day international business. Menipaz is married, has two children and enjoys traveling, learning new languages, music, reading, tennis, skiing and Latin dancing. <br/>
Shiv S Tripathi, is working as an Assistant Professor in the area of Strategic Management at Management Development Institute, Gurgaon, where he teaches international business, an innovation strategy in emerging markets. He holds a Masters degree in business administration from Deen Dayal Upadhyay (DDU) Gorakhpur University and PhD degree in the area of innovation in large organizations from Indian Institute of Technology at Kharagpur. He has a total of more than 13 years of work experience in the industry and academia. He has worked for Exide Industries Limited and Century Plyboards India Limited in the area of sales and marketing. He has provided consultancy to various start-ups on how to be a born global company; helped several small and medium enterprises go international; provided postmerger integration training, exploring the product scope and market potential for companies including companies in the Fortune 500 and has been advising various large Indian organizations to open themselves up for the world using innovation as a growth strategy. Through his consulting and research assignments he has an exposure of international steel business, hand-made paper, organic cotton apparels and toys where he has helped small to large firms establish their business outside India. His objective of research is to bridge the gap between industry and academia. He has also advised companies on how to follow global standards in financial reporting, risk management, corporate social responsibility and sustainability. The cases written by him cover various aspects of internationalization including the entry of companies such as Micromax in foreign countries, Air France in India, Tata’s acquisition of Corus and the survival conflict of ISW Guns due to FDI. He has researched on topics such as “role of internationalization on board diversity and openness” and “innovation as a tool for internationalisation,” and market scoping studies for MNCs. His research has appeared in journals such as Technology Innovation Management Review as well conference “Proceedings of International Society for Professional Innovation Management,” UK; “Strategic Management Society,” USA to name a few. He regularly conducts management development programs in the area of international business and innovation and has trained the executives of many organizations, for example, Indian Railway Personnel Service, Indian Oil Corporation Limited, Hindustan Copper Limited, Life Insurance Corporation of India, Border Security Force, Bharat Electronics Limited, Reserve Bank of India, Central Reserve Police Force, Directorate General Resettlement, Calcutta Electricity Supply Corporation, etc. Tripathi is married, has a son and enjoys travelling and wildlife photography. He is also an aero-philatelist and aero-numismatist and believes in learning by hands-on experience.