Internationale Handelslogistik by Jorg Pohl - Bookswagon
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Internationale Handelslogistik

Internationale Handelslogistik


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International Edition


About the Book

Mangelnde Ertrags- und Wachstumspotenziale in ihren gesattigten Heimatmarkten kompensieren Handelsunternehmen, indem sie ihre Systeme international multiplizieren. Die erfolgreiche Erschliessung neuer Markte im Ausland setzt jedoch leistungsfahige Logistiksysteme voraus, die den hohen Leistungs- und Kostenanforderungen der international ausgerichteten Vertriebs- und Einkaufsstrategien der Handelsunternehmen gerecht werden und sich unter unterschiedlichen sowie sich permanent verandernden Rahmenbedingungen bewahren. Vor diesem Hintergrund evaluiert Jorg Pohl die Wirkung alternativer Logistikkonzepte des Handels bei der Internationalisierung. Er untersucht, ob und vor allem welche der verschiedenen vom Handel in ihren Heimatmarkten zur Beherrschung der lieferantenindividuellen Lieferbeziehungen entwickelten Logistikkonzepte sich im Kontext der Herausforderungen internationaler Markte als besonders vorteilhaft erweisen. Indem der Autor gegenwartige Handelslogistiklosungen einem umfassenden Systemvergleich unterzieht und dabei auch organisatorische und machtpolitische Fragestellungen (z.B. im Zusammenspiel zwischen Einkauf und Logistik) in seiner Bewertung nicht ausblendet, gelingt es ihm, wesentliche Schwachstellen und Implementierungshurden bestehender Losungsalternativen der Logistikpraxis im Handel anschaulich aufzuzeigen. Das Buch stellt die Rolle der Logistik bei der erfolgreichen Erschliessung internationaler Markte heraus. Es liefert zudem wertvolle Anregungen fur die praktische Gestaltung und Umsetzung effizienter und anpassungsfahiger Handelslogistiksysteme, die sowohl positives Marktwachstum als auch Schrumpfungsprozesse ohne nennenswerte Folgekosten abbilden konnen. Neben Studierende und Dozenten mit dem Schwerpunkt Logistik und Handel richtet sich das Buch auch an Entscheidungstrager. Aufgrund des hohen Praxisbezugs und der besonderen Aktualitat der Thematik ist es fur Fach- und Fuhrungskrafte in Handel, Konsumguterindustrie und Logistik gleichermassen von hohem Interesse.


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Product Details
  • ISBN-13: 9783832521738
  • Publisher: Logos Verlag
  • Publisher Imprint: Logos Verlag Berlin
  • Height: 210 mm
  • No of Pages: 310
  • Spine Width: 0 mm
  • Weight: 750 gr
  • ISBN-10: 3832521739
  • Publisher Date: 29 Apr 2009
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Sub Title: Ergebnisse Und Wirkungen Alternativer Logistikkonzepte Des Handels
  • Width: 145 mm

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