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Internationale Wachstumsstrategien

Internationale Wachstumsstrategien


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International Edition


About the Book

1m Zei tal ter einer verschiirften Wettbewerbsdynamik sehen sich immer mehr Unternehmen mit mangelnden nationalen Wachstumsm glichkeiten konfrontiert. Gleichzeitig bestehen auf internationaler Ebene, nicht zuletzt durch die Vollen- dung des Europiiischen Binnenmarktes und den Umstrukturie- rungsproze Osteuropas, umfangreiche Wachstumspotentiale. 1nternationale Markterschlie ungsentscheidungen erhalten deswegen zunehmende Bedeutung. Die damit verbundenen Problemkreise wurden im wissenschaft- lichen Schriftum bisher jedoch nur rudimentiir aufgegriffen. Vor diesem Hintergrund hat sich der Verfasser der vorlie- genden Schrift die Aufgabe gestellt, einen Ansatz zur konzeptionellen Erfassung der zentralen Entscheidungsdimen- sionen internationaler Markterschlie ung zu entwickeln und exemplarisch fUr den Einzelhandel zu konkretisieren. Die Arbei t stell t eine erste systematische und umfassende wissenschaftliche Untersuchung der Markterschlie ungspro- blematik dar. Sie besi tzt nicht nur hohen wissenschaft- lichen Wert, sondern auch praktische Relevanz. Prof. Dr. H. Streim Vorwort Vor dem Hintergrund eines verscharften Wettbewerbs gewinnen internationale Markterschlie ungsentscheidungen immer star- kere Bedeutung. Insbesondere die Veranderungsprozesse Europas, zu denen ne- ben der Vollendung des Europaischen Binnenmarktes auch der Offnungsproze Osteuropas zahlt, haben den Unternehmen nicht nur die generellen auf auslandischen Markten vorhan- denen Chancen, sondern immer haufiger auch die existenti- elle Notwendigkeit transnationaler Wachstumsstrategien ver- deutlicht. Zugleich unterstreichen jedoch die oftmals mi gluckten In- ternationalisierungsversuche der Vergangenhei t den ausge- pragten Bedarf an fundierten, operablen Planungsansatzen. Die wissenschaftliche Li teratur vermochte hier bisher nur geringe Hilfestellungen zu gewahren. Ziel der vorliegenden Untersuchung ist es deswegen, diese im Schrifttum beste- hende LUcke in ihren wesentlichen Punkten zu schlie en, in- dem ein Ansatz zur konzeptionellen Erfassung der zentralen Entscheidungsdimensionen internationaler Markterschlie ung entwickelt wird.


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Product Details
  • ISBN-13: 9783824401123
  • Publisher: Deutscher Universitats-Verlag
  • Binding: Paperback
  • Height: 229 mm
  • No of Pages: 374
  • Series Title: German
  • Sub Title: Anforderungen Und Optionen Für Den Einzelhandel
  • Width: 152 mm
  • ISBN-10: 3824401126
  • Publisher Date: 01 Jan 1992
  • Edition: 1992 ed.
  • Language: German
  • Returnable: N
  • Spine Width: 21 mm
  • Weight: 585 gr


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