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Internationalisierung Deutscher Unternehmen

Internationalisierung Deutscher Unternehmen


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About the Book

Die Globalisierung der Märkte ist auch für mittelständische Unternehmen zunehmend von Bedeutung. Hochrangige Vertreter aus Wissenschaft und Praxis setzen sich aus verschiedenen Blickwinkeln mit der Internationalisierung deutscher kleiner und mittlerer Unternehmen auseinander. Sie präsentieren dazu wegweisende Lösungsmöglichkeiten auf dem Gebiet des KMU-Managements. In der 2. Auflage wurden alle Beiträge aktualisiert. Neue Themen, wie z.B. Supply Chain Management von KMUs, Kennzahlengestütztes Controlling, Mezzanine-Kapital wurden aufgenommen.


About the Author: Prof. Dr. Frank Keuper ist Inhaber des Lehrstuhls für Betriebswirtschaftslehre, insbesondere Konvergenzmanagement und Strategisches Management, an der Steinbeis-Hochschule Berlin. Weiterhin ist er Direktor und Akademischer Leiter des Sales & Service Research Center, dessen Partner die Telekom Shop Vertriebsgesellschaft mbH ist.
Henrik A. Schunk ist geschäftsführender Gesellschafter der SCHUNK-Consulting GmbH Dresden und der Schunk GmbH & Co. KG, Lauffen am Neckar.


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Product Details
  • ISBN-13: 9783834923301
  • Publisher: Gabler Verlag
  • Binding: Hardback
  • Height: 249 mm
  • No of Pages: 604
  • Series Title: German
  • Sub Title: Strategien, Instrumente Und Konzepte Für Den Mittelstand
  • Width: 174 mm
  • ISBN-10: 3834923303
  • Publisher Date: 04 May 2011
  • Edition: 0002-2., Uberarb. U.
  • Language: German
  • Returnable: Y
  • Spine Width: 38 mm
  • Weight: 1028 gr


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