Internationalisierungsstrategien by Andre Schneider
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Internationalisierungsstrategien

Internationalisierungsstrategien


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About the Book

Die Begriffe der Globalisierung und der Internationalisierung sind im wissenschaftlichen Diskurs und in der öffentlichen Diskussion allgegenwärtig geworden. Sie werden dabei in den verschiedensten Zusammenhängen verwendet. Dieses Buches fasst zunächst den theoretischen Hintergrund dieses Komplexes systematisch zusammen. Dabei ist das Instrument der Direktinvestition ein Schwerpunkt der Betrachtung. Aufgrund ihrer Vorreiterrolle wurde die Textil- und Bekleidungsindustrie als exemplarischer Wirtschaftszweig für eine eigene empirische Untersuchung ausgewählt. Die vorliegende Arbeit stellt die Auswirkungen der Globalisierung und die Ableitung erfolgsversprechender Strategien der Internationalisierung dar.
About the Author: André Schneider studierte Betriebswirtschaftslehre an der European Business School (ebs) in Oestrich-Winkel. Mit der vorliegenden Arbeit schloss er seine anschließende Promotion in Volkswirtschaftslehre an der Rheinisch-Westfälischen Technischen Hochschule (RWTH), Aachen ab. Heute ist er in einem international tätigen Unternehmen der Unterhaltungselektronik beschäftigt.


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Product Details
  • ISBN-13: 9783899754636
  • Publisher: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
  • Publisher Imprint: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
  • Edition: New edition
  • Language: German
  • Returnable: N
  • Spine Width: 0 mm
  • Weight: 4045 gr
  • ISBN-10: 3899754638
  • Publisher Date: 01 Mar 2004
  • Binding: Paperback
  • Height: 210 mm
  • No of Pages: 272
  • Series Title: German
  • Sub Title: Eine Empirische Untersuchung Anhand Der Deutschen Textil- Und Bekleidungsindustrie
  • Width: 147 mm


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