This is the 10th volume of The Academy of International Business book series bringing together the latest research on firm strategies and management and the internationalization of the firm from the 29th Academy of International Business UK conference. The four main themes of the book are subsidiary location and performance, internationalization and firm strategy, the internationalization of the small firm and the Internet and e-commerce.
About the Author: ZUHAIR AL-OBAIDI Professor of International Business, Helsinki School of Economics JIM BELL Professor of International Business Entrepreneurship, University of Ulster LUIS BERNARDINO Assistant Professor of International Marketing, ISCTE-Management School of Lisbon, Portugal ARRTI BILLIMORIA MA in International Business Analysis, University College Northampton SUE BRIDGEWATER Lecturer in Marketing and Strategy, Warwick Business School CHRIS CARR Professor in Corporate Strategy, University of Edinburgh HELEN CHEN-MANSOLAS PH.D Student at Warwick Business School MARK COOK Principal Lecturer in Economics, University College Northampton ADAM CROSS Senior Lecturer in International Business, University of Leeds CLAUDIO DE MATTOS Research Fellow, Leeds University Business School PAVLOS DIMITRATOS Research Fellow, Strathclyde International Business Unit GRAHAME FALLON Senior Lecturer in International Business, University College Northampton GEORGE FRYNAS Lecturer at Birmingham Business School, University of Birmingham MIKA GABRIELSON Professor of International Business, Helsinki School of Economics PETER GABRIELSSON Research Fellow, Helsinki School of Economics ARNE HEISE Professor of Economics, University of Hamburg KEVIN IBEH Lecturer, Department of Marketing, University of Strathclyde MARIAN V JONES Senior Lecturer, Department of Business and Management, University of Glasgow JOHN KNIGHT Director of the International Business Programme, University of Otago, New Zealand XIAMING LIU Senior Lecturer in the Strategic Management Group, Aston Business School SHARON LOANE Doctoral Candidate, University of Ulster ROD MCNAUGHTON Eyton Chair in Entrepreneurship, University of Waterloo, Canada KAMEL MELLAHI Lecturer at Loughborough University Business School SHAN PAN Lecturer at the National University of Singapore DENNIS SAKALAUSKAS Associate/Consultant Putnam Associates Inc, Boston, USA PAMELA SILER Divisional Leader in Economics, University of Abertay, Dundee ROGER STRANGE Senior Lecturer in Economics, Kings College London ROMEO TURCAN PH.D Student in the Marketing Department at the University of Strathclyde HEINZ-JOSEF TÜSELMANN Reader in International Business, Manchester Metropolitan University CHENQI WANG Research Fellow at the Center for Chinese Business and Development, University of Leeds PAKFEI YEUNG M.Sc in International Management Kings College London