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Internet & Co. Im Handel

Internet & Co. Im Handel


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About the Book

wird sich in der Zukunft zeigen, welche wirtschaftlichen Potentiale im globalen Netz realisierbar sind. Die Herausgeber freuen sich, dass mit "Internet & Co im Handel" ein Buch in der Reihe "Strategisches Management fUr Konsumguterindustrie und -handel" er- scheint, bei dem eine konsequente Ausrichtung auf den institutionellen Handel vorliegt. Damit wird ein Buch vorgestellt, welches den Electronic Commerce einmal aus einer anderen Perspektive betrachtet. Insbesondere der deutsche Han- del steht im Bereich der Nutzung von Internettechnologien noch am Anfang. Essen, Munchen, im Friihjahr 2001 Andreas W. Bauer Gerhard Hausruckinger Reinhard Schutte Vorwort Internet & Co. im Handel - ein plakativer Titel, der die Praxisnahe des vorliegen- den Buches dokumentiert. Angesichts der mittlerweile verfiigbaren Anzahl an Buchtiteln zu Themen wie Internet oder Electronic Commerce stellt sich die Frage, ob ein weiteres Buch zum Themenkomplex erforderlich ist. Die Herausge- ber haben eine konsequente Ausrichtung des Themas Electronic Commerce an den Bedtirfnissen von Handelsunternehmen vorgenommen. Das Buch will damit kei- nen Oberblick tiber samtliche Problemkomplexe vornehmen, vielmehr wird auf die wichtigsten Fragen von Handelsunternehmen fokussiert: welche strategischen Herausforderungen bestehen fur Handelsunternehmen, welche Geschaftsmodelle konnen von Handelsunternehmen genutzt werden, und welche Erfahrungen wur- den mit dem Internet in Handelsunternehmen gemacht? Durch diese Speziali- sierung aufhandelsspezifische Electronic-Commerce-Probleme wird die Differen- zierung von anderen Btichern zum Thema erreicht. 1m ersten Tei! des Buches werden strategische Implikationen des Electronic Commerce betrachtet. Es werden zunachst die Grundlagen und Implikationen des Electronic Commerce fur Handelsunternehmen von Dieter Ahlert skizziert.


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Product Details
  • ISBN-13: 9783540413912
  • Publisher: Springer
  • Publisher Imprint: Springer
  • Edition: 0002-2., Uberarb. U.
  • Language: German
  • Returnable: N
  • Spine Width: 18 mm
  • Weight: 639 gr
  • ISBN-10: 354041391X
  • Publisher Date: 16 Mar 2001
  • Binding: Hardback
  • Height: 234 mm
  • No of Pages: 264
  • Series Title: Roland Berger-Reihe: Strategisches Management Für Konsumgüte
  • Sub Title: Strategien, Geschäftsmodelle, Erfahrungen
  • Width: 156 mm


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