A Joint Venture (in Internet Marketing) is defined as "mutually beneficial cooperation between website owners". Many times, Internet Marketing Joint Ventures are entered into between an individual who has developed a new or innovative product or service and an established Internet Marketer who has spent considerable time developing their mailing list and their reputation. This is the type of agreement is described as a win-win situation. The Joint Venture gives the developer of the new product or service access to potential customers that they would not otherwise have access to and the experienced Internet Marketer gains access to new products or services that the members of their list can benefit from. Both the product/service developer and the established Internet Marketer make a profit that neither of them would have made without the other and that is the very essence of the Joint Venture. By joining forces and combining resources, skills and talents, a Joint Venture allows all parties to achieve more than anyone of them could have achieved alone. The fact is that Joint Venture is one of the jealously guarded secrets of successful Internet Marketers. Joint Ventures are certainly not a new concept. They have been around since the beginning of Internet Marketing. For any marketer, new or seasoned, the Joint Venture is the quickest way to making a profit on low-cost or in most cases, even FREE. Often, even very well-established Internet Marketers will enter a Joint Venture enterprise, even those who are in direct competition with one another (well, believe it!). Why would competitors ever agree to a Joint Venture? You may ask. The answer is simple: Joint Ventures are profitable undertakings, and even competitors can make a profit by taking advantage of them. No marketer enters into a Joint Venture to help their competition. They enter into it to help themselves. As the saying goes, "I eliminate my enemies by making friends"! At first glance, a Joint Venture agreement looks a bit daunting, but it is very simple. A Joint Venture joins the customers, advertising, products, services, knowledge, and skills of one website owner with those of another website owner for a specific project. Joint Venture agreements can be entered between two or more website owners or internet marketers. Let us assume that an established Internet Marketer develops or acquires the rights to a product or service that would be beneficial to their customers. They could sell that product or service only to their list and make a nice profit. However, by entering into a Joint Venture agreement with other website owners who have lists of potential customers that would be interested in the same product or service, they could multiply their sales many times over. The owners of the other websites get the opportunity to recommend the product to their lists and make a profit as well. Everybody wins. The Joint Venture works for both the established Internet Marketers and newcomers to the Internet Marketing scene. Established Internet Marketers are always looking for new or innovative products and services that can help their customers. By approaching an established Internet Marketer with a Joint Venture proposal, many newcomers have gotten their start.
About the Author: Anthony Ekanem is a researcher and professional writer. His areas of research interest include but not limited to business, finance, investment, family, health and relationship. His published books, which are available in print, electronic and audio formats, can be purchased online in major online bookstores worldwide. His educational background in Management has given him a broad base from which to approach many topics.