Internet Marketing Book by Luigi Padovesi - Bookswagon
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Internet Marketing

Internet Marketing


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About the Book

Vendere su Internet richiede tecniche specifiche.Può essere semplice, se sai come farlo. Ma è impossibile altrimenti.

Esistono strategie scientifiche, studiate e testate nel tempo, che permettono ai marketer di vendere su Internet praticamente qualsiasi prodotto.

Altre strategie, invece, non funzionano nel modo più assoluto e chi le usa perde un sacco di soldi che non rientreranno mai.

Ecco perchè è fondamentale studiare l'online marketing prima di lanciarsi all'azione.

Questa raccolta di Luigi Padovesi include tre dei suoi lavori di maggiore successo che ti introdurranno, con tecniche pratiche e metodi passo-passo, al mondo della vendita su Internet.


1. FACEBOOK MARKETING

Promuovere la tua attività su Facebook è fondamentale per garantirle visibilità e nuovi clienti.
Facebook ci mette a disposizione tantissimi strumenti che possiamo utilizzare per raggiungere con estrema precisione le persone interessate ai nostri servizi. Un'occasione unica: possiamo mostrare il nostro annuncio solamente alle persone interessante, garantendoci un ritorno sull'investimento molto alto.

In questo libro vedrai:
- Come e quando usare Facebook per la promozione
- Come definire una strategia di marketing su Facebook
- Come creare un target di potenziali clienti
- Come creare un post sponsorizzato - dal punto di vista tecnico!
- Meglio Facebook o Google?
- Come fare remarketing e retargeting
- Gli errori che devi assolutamente evitare
- 4 Case Study di aziende che hanno usato Facebook Ads nel modo corretto


2. WEB MARKETINGIl Web Marketing è il processo che ti permette di vendere online.Cosa vendere, come vendere e a chi vendere?

O provi a caso, e potrebbe andarti bene o male, o impari l'online marketing.

Scoprirai...
- Come impostare un Business Online su basi solide
- Definire Branding e Posizionamento
- Come generare traffico organico
- Come sfruttare il retargeting per massimizzare i profitti
- Come creare un Funnel di vendita
- Come creare una Landing Page
- Usare il Web Marketing per il Network Marketing e per l'Affiliate Marketing


3. EMAIL MARKETINGL'Email Marketing è lo strumento con i risultati migliori in assoluto.

Tra tutte le tecniche di Marketing, Online e Offline, l'Email Marketing garantisce percentuali di successo tremende.

Ma devi farlo nel modo giusto.

L'Email Marketing è un mix di tecnica, copywriting, emozioni e abilità di vendita. Ma la somma di queste componenti ti può portare a risultati inimmaginabili.


Con questo testo scoprirai...

- Cos'è l'email marketing e perchè è una grande opportunità
- Cosa sono le newsletter
- Cos'è e come si usa un autoresponder
- I segreti per inserire Call To Action efficaci
- Le tecniche per creare email di interesse
- Le basi fondamentali per l'email copywriting
- Gli errori da evitare


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Product Details
  • ISBN-13: 9781700702104
  • Publisher: Independently Published
  • Publisher Imprint: Independently Published
  • Height: 203 mm
  • No of Pages: 244
  • Series Title: Online Marketing Pro
  • Sub Title: I segreti del web marketing per vendere online prodotti e servizi
  • Width: 127 mm
  • ISBN-10: 1700702106
  • Publisher Date: 18 Oct 2019
  • Binding: Paperback
  • Language: Italian
  • Returnable: N
  • Spine Width: 13 mm
  • Weight: 295 gr


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