1. Internet of Things: Promises and complexities
1.1 Internet of Things
1.2 Structure of the book
2. The patterns of growth in information and communication technologies: The case of the emerging Internet of Things
2.1 Introduction
2.2 Technological convergence in the ICT industry: The role of IoT technologies
2.3 Technological convergence in the ICT industry: New entrant versus incumbent patenting of IoT technologies
2.4 Conclusion
3. The Internet of Things in Europe: In search of unicorns
3.1 The Internet of Things in Europe
3.2 The path of unicorn status
3.3 Sample and data
3.4 IoT
3.5 The venture capital industry in Europe
3.6 The experience and track-record of unicorn investors in Europe
3.7 Policy implications
4. The importance of a techno-centric approach in evaluating IoT investment opportunities
4.1 Introduction
4.2 Need for techno-economic evaluation
4.3 Techno-economic analysis to support the adoption process
4.4 Use case examples
4.5 Conclusion and directions for future work
5. Big data, predictive marketing and churn management in the IoT era 5.1 Introduction
5.2 The revolution of big data: How data is changing the way of doing business
5.3 Predictive marketing
5.4 Customer retention and churn analysis 5.5 Conclusions
6. Internet of Things: Governance and metagovernance of networking everything
6.1 Introduction 6.2 Metagovernance
6.3 Competition law
6.4 Data protection and privacy
6.5 Security
6.6 Network access
6.7 Conclusion
7. The Internet of Things: Enabling opportunities and challenges
7.1 Introduction
7.2 Enabling opportunities
7.3 Challenges
7.4 Implications of IoT challenges and opportunities
7.5 Conclusion
About the Author: James A. Cunningham is Professor of Strategic Management at Northumbria University, Newcastle, UK. His research intersects the fields of strategic management, innovation and entrepreneurship. He has published papers in leading international journals such as Research Policy, Small Business Economics, R&D Management, Long Range Planning and the Journal of Technology Transfer among others.
Jason Whalley is Professor of Digital Economy at Northumbria University, Newcastle, UK. His research focuses on the telecommunications industry, exploring the interplay between regulation, technological change and market structure. He is the co-author with Peter Curwen of five books on mobile telecommunications, and editor of Digital Policy, Regulation & Governance.
