Introduction au marketing
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Introduction au marketing

Introduction au marketing


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About the Book

Ce livre explore le monde du marketing à l'ère numérique. Il commence par les concepts de base et fait la distinction entre le marketing traditionnel et le marketing numérique. Il se concentre ensuite sur les différentes approches du marketing, telles que l'orientation produit, vente et marché. Il examine l'évolution du marketing depuis ses débuts jusqu'aux dernières tendances. Il explore ensuite l'évolution du marketing au fil du temps, du marketing 1.0 au marketing 5.0, et la manière dont il s'est adapté aux changements de la société et de la technologie. Il aborde des modèles théoriques tels que le 4P, le 7P et le 5C, offrant ainsi une vue d'ensemble de la stratégie marketing. En outre, il explore les modèles interactifs qui s'adaptent à l'environnement numérique, tels que le modèle de marketing 4P (interactif) et le modèle 6C. Enfin, ils abordent les outils marketing, notamment la collecte de données et la mesure de la stratégie, avec des exemples pratiques. Ce livre permet d'acquérir une solide compréhension des fondements, des approches, des modèles et des outils du marketing, préparant le lecteur à réussir dans le domaine passionnant du marketing à l'ère numérique. Préparez-vous à un voyage passionnant à travers le domaine passionnant du marketing !


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Product Details
  • ISBN-13: 9786206671077
  • Publisher: KS Omniscriptum Publishing
  • Binding: Paperback
  • Language: French
  • Returnable: N
  • Weight: 190 gr
  • ISBN-10: 6206671070
  • Publisher Date: 14 Nov 2023
  • Height: 229 mm
  • No of Pages: 88
  • Spine Width: 5 mm
  • Width: 152 mm


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