An Introduction to Communication by Richard West
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An Introduction to Communication

An Introduction to Communication


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About the Book

Prioritizing brevity and clarity, this textbook introduces the study of communication through examples and applications of communication in a variety of contexts. With a unique focus on diversity and the impact of culture, each chapter opens with a case study that identifies a communication challenge, which the chapter addresses throughout, and concludes with questions that respond to that challenge. A consistent, organized structure with numerous features including fundamental issues, questions for understanding and analysis, theoretical insight (examining a particular relevant theory), and a skill set section, easily guides you through the foundations of the study of communication. Cross-referencing between chapters demonstrates the multidimensional nature of communication and the everyday talk sections demonstrate how each topic relates to technology, the workplace, or health issues. Offering a wealth of diverse examples from students' personal, professional, and online lives, this book teaches skills allowing students from all academic backgrounds to understand communication.


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Product Details
  • ISBN-13: 9781107151048
  • Publisher: Cambridge University Press
  • Publisher Imprint: Cambridge University Press
  • Height: 256 mm
  • No of Pages: 322
  • Spine Width: 19 mm
  • Width: 196 mm
  • ISBN-10: 110715104X
  • Publisher Date: 11 Oct 2018
  • Binding: Hardback
  • Language: English
  • Returnable: Y
  • Weight: 947 gr


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