An Introduction to Email Marketing and Strategy - Bookswagon
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An Introduction to Email Marketing and Strategy

An Introduction to Email Marketing and Strategy


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About the Book

If you're a small business owner, an entrepreneur, or even an email marketing professional, you might be trying to tackle the following questions? -How do I build a successful email strategy? -What are the basic email metrics, and how do I interpret them? -How do I create a great email that will increase my click through rates? -What's the best way to craft a subject line? The Introduction to Email Marketing and Strategy guide will give you tools to build a successful email strategy that will dramatically improve your customer engagement, and ultimately your sales. With the email guide, you will get: -The 6 principles for creating a great email, with examples. -An introduction to basic email marketing concepts with definitions and terminology. -Definitions of various email metrics, such as open rate, click through rate, unsubscribe rate and more. -Tools for understanding email metrics and how to apply them in practice. -A step by step guide to building an effective email strategy. YOU WILL ALSO GET: -Comparable industry metrics, so you can understand what successful metrics look like. -A summary of what types of emails your competitors are doing, broken out by industry. GUIDE DETAILS: -More than 250 tips -Compiled from Fortune 1,000 companies Take action today and download this book. Regularly priced at $9.99.
About the Author: I am an experienced email marketer that has crafted email marketing strategies for many fortune 1,000 companies, as well as startups and small businesses. The strategies detailed in this book are proven tools that I have discovered through extensive testing and optimization. In my career I have failed many times at crafting winning email strategies. These failures however led to many brilliant insights that were instrumental in discovering the tools to be successful. It's time to pay it forward! I also detail metrics and analysis techniques that I pioneered during my years of email marketing. Because I have worked with so many companies and user bases, the insights I provide can only be found in my guide. Email is an incredibly powerful marketing channel so pick up this guide and start improving your email marketing today.


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Product Details
  • ISBN-13: 9781523404711
  • Publisher: Createspace Independent Publishing Platform
  • Publisher Imprint: Createspace Independent Publishing Platform
  • Height: 229 mm
  • No of Pages: 60
  • Series Title: An Introduction to Email Marketing and Strategy
  • Sub Title: It's Time to Think Differently
  • Width: 152 mm
  • ISBN-10: 152340471X
  • Publisher Date: 08 Jan 2016
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Spine Width: 3 mm
  • Weight: 145 gr


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