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Investigativer Journalismus in SPIEGEL und FOCUS

Investigativer Journalismus in SPIEGEL und FOCUS


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About the Book

Studienarbeit aus dem Jahr 2004 im Fachbereich Medien / Kommunikation - Journalismus, Publizistik, Hochschule der Medien Stuttgart, Sprache: Deutsch, Abstract: Neben dem STERN (8,34 Millionen Leser1) der Gruner + Jahr AG & Co. KG bzw. dem jung gestalteten SternNEON und dem SPIEGEL (6,77 Millionen Leser) des SPIEGELVerlags ist der FOCUS (5,18 Millionen Leser) das kleinste Wochenmagazin, welches im Burda Verlag erscheint. Der Burda Verlag bietet 64 Publikumszeitschriften, eine Tageszeitung, FOCUS TV und hat Beteiligungen an neun Radiosendern, wogegen der SPIEGEL-Verlag innerhalb der SPIEGEL-Gruppe fünf Publikumszeitschriften, SPIEGEL TV, den TV-Sender XXP, zwei Fernsehfilm- und Produktionsgesellschaften und diverse Internetseiten führt. Beide Magazine ringen in der Liga der bedeutenden Werbeträger für die Kommunikation mit gehobenen, anspruchsvollen Zielgruppen. Der FOCUS rühmt sich, das Magazin für Entscheider zu sein, wobei am SPIEGEL das leserfreundliche Layout, die politische Orientierung geschätzt werden und welcher zudem zu den meist zitierten Magazinen Deutschlands2 gehört. Inhaltlich bieten die beiden Magazine durchaus vergleichbare Themenfelder. In beiden Fällen sind die Bereiche "Deutschland", "Kultur", "Wirtschaft", "Medien", "Ausland", "Forschung" bzw. "Wissenschaft & Technik" und Gesellschaft" bzw. "Modernes Leben" neben den Titelthemen zu finden. Zudem kommen im FOCUS noch "Internet", "Entertainment" und "Reportage" sowie im SPIEGEL "Serie" und "Sport" hinzu. Generell verkauft der FOCUS mit Titeln wie "Jetzt schnell noch eine Lebensversicherung?"3, "Wer wird der mächtigste Mann der Welt? Bush oder Kerry - Was die Entscheidung bedeutet"4 und "Arbeitsrecht - Die grosse Anwaltsliste, 150 empfohlene Experten"5 einen Blick aus der Verbraucherperspektive. DER SPIEGEL hingegen versucht mit seinen Titeln eher eine Vogelperspektive zu vermitteln. So lauten die Titelblätter wie folgt: "China - Geburt einer Weltmacht"6, "Flüchtige Macht - Der einsame Kamp


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Product Details
  • ISBN-13: 9783640965878
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 1 mm
  • Width: 178 mm
  • ISBN-10: 3640965876
  • Publisher Date: 25 Jul 2011
  • Height: 254 mm
  • No of Pages: 24
  • Series Title: German
  • Weight: 109 gr


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