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Involving Customers in New Service Development

Involving Customers in New Service Development


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About the Book

This book deals with how companies can involve customers or users in order to learn with them in the field of service-based business development. It presents a variety of customer-involvement approaches, methods for learning with customers, and the results of case studies conducted in both service and manufacturing companies focusing on value-creation through services.Based on research carried out by several research groups around the world, as well as on illustrative cases, the book creates new actionable knowledge regarding customer-involvement which will be useful for both practitioners and scholars.Benefits for readers include: an understanding of the business potential of learning with customers and other users; an overview of the fields of new service development and customer-involvement with regard to concepts, theoretical frameworks, and models, in addition to strategies and techniques for involving users in fruitful ways during the innovation process; an illustration of the cases based on the results of empirical studies; and managerial implications and guidelines regarding how to manage customer-involvement during the different phases of the new service and business development process.


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Product Details
  • ISBN-13: 9781860946691
  • Publisher: Imperial College Press
  • Publisher Imprint: Imperial College Press
  • Depth: 24
  • Language: English
  • Returnable: Y
  • Spine Width: 22 mm
  • Width: 162 mm
  • ISBN-10: 1860946690
  • Publisher Date: 13 Oct 2006
  • Binding: Hardback
  • Height: 228 mm
  • No of Pages: 332
  • Series Title: Technology Management
  • Weight: 666 gr


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