IPO Pessoal Book by Ricardo Bellino - Bookswagon UAE
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IPO Pessoal

IPO Pessoal


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About the Book

O capital humano é o principal valor de uma empresa. São as pessoas que fazem um negócio ser um enorme sucesso ou um retumbante fracasso. Em minha trajetória, sempre tive a clareza de que a reputação da minha marca pessoal era o que eu tinha de mais valioso para fortalecer meu network e transformar relacionamentos em negócios. Assim, se também podemos ser uma marca, como seria possível tangibilizar isso? Instigado por esta pergunta, encontrei um escritório especializado na avaliação de ativos intangíveis para avaliar a reputação do meu sobrenome Bellino, e, em virtude de mais de duas décadas de uma atividade empreendedora, a conclusão foi que a propriedade intelectual do meu sobrenome, transformado na marca Bellino Unlimited Empreendimentos e Participações LTDA, vale impressionantes 78 milhões de reais. Com base nessa informação, os próximos passos foram integralizar esse valor ao capital social da minha empresa e buscar tecnologias que possibilitassem transacionar minhas horas e, coincidentemente, tomei contato com a proposta da Chiefs.Group, que me permitiu tokenizar meu smart money. Ao mesmo tempo, recebi o convite para seguir os passos do Pelé - que havia sido o único brasileiro até então a fazer IPO da sua marca no marketplace -, e também fazer meu IPO na Human IPO. Aprendi que a felicidade verdadeira só existe quando compartilhada e quando pode servir para transformar a vida de outras pessoas. Por essa razão, acredito que esta obra tem como propósito inspirar outras pessoas a investir na sua própria reputação, para construir uma marca pessoal sólida e que possa pagar dividendos ao longo de toda uma vida.


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Product Details
  • ISBN-13: 9786550471811
  • Publisher: Buobooks.com
  • Binding: Paperback
  • Language: Portuguese
  • Returnable: N
  • Weight: 408 gr
  • ISBN-10: 6550471818
  • Publisher Date: 20 Sep 2022
  • Height: 229 mm
  • No of Pages: 242
  • Spine Width: 14 mm
  • Width: 152 mm


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