Irresistible Forces by Trevor Merriden - Bookswagon
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Irresistible Forces

Irresistible Forces


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About the Book

Irresistible Forces ist ein Buch über Napster, aber nicht nur über Napster. Die Napster-Geschichte selbst ist wichtig, aber noch wichtiger ist ihr Vermächtnis. Das Napster-Phänomen verfügt über eine außergewöhnliche Kraft zur Massenmobilisierung von Verbrauchern und Gemeinschaftsdenken. Diese unwiderstehliche Kraft - das Internet im Untergrund - hat konventionelle Geschäftsmodelle hinweggefegt.
Autor Trevor Merriden beschreibt die Geburt von Napster und seine Entstehung innerhalb der Internet Musik Communities. Er erzählt, wie große Unternehmen Napster eine ganze Zeitlang ignoriert haben, und sich dann Napster zuwandten, als die Unzulänglichkeit ihrer eigenen Geschäftsmodelle offensichtlich wurde. Als sich die Situation unter den großen Unternehmen immer weiter zuspitzte, scherten Bertelsmann und Thomas Middelhof aus und taten sich mit Napster zusammen.
Merriden analysiert sehr detailliert das Napster-Erbe und seinen nachhaltigen Einfluss auf das E-Business. Insbesondere beschäftigt er sich mit der Frage, wie künftig der Schutz des Urheberrechts im Internet aussieht und untersucht den Einfluss von Napster auf Musik- und andere Content-Anbieter, den Anstieg von Community-Modellen und die Zukunft der Peer-to-Peer-Technologie.
About the Author: Trevor Merriden is a journalist specializing in the application of new technology and ideas. He has written, lectured and broadcast on a wide range of business and economic issues for media in Europe, North America and Australiasia. He is currently Editor-in-Chief of Internet Business magazine.


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Product Details
  • ISBN-13: 9781841121703
  • Publisher: Capstone
  • Publisher Imprint: Capstone
  • Height: 254 mm
  • No of Pages: 194
  • Series Title: English
  • Sub Title: The Business Legacy of Napster & the Growth of the Underground Internet
  • Width: 178 mm
  • ISBN-10: 1841121703
  • Publisher Date: 10 Oct 2001
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Spine Width: 10 mm
  • Weight: 394 gr


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