Issuesuche, -identifikation und -selektion in Unternehmen
Issuesuche, -identifikation und -selektion in Unternehmen

Issuesuche, -identifikation und -selektion in Unternehmen


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About the Book

Issues Management ist in. Kein größeres Unternehmen, dass sich heute nicht mit der Erkennung und proaktiven Bewältigung umwelterzeugter, kommunikativer Herausforderungen beschäftigt. Viele Unternehmen haben erkannt, dass im Kontext kommunikations- und medienerzeugter Krisen wesentlich mehr für sie auf dem Spiel steht als eine gute Reputation. Die zentrale Herausforderung eines solchen Issues Management stellt die frühzeitige Wahrnehmung und sinnvolle Interpretation von aufkommenden Issues dar. In der vorliegenden Arbeit stehen diese Aspekte im Mittelpunkt: Wie nehmen Unternehmen ihre Umwelt wahr? Wie können Organisationen systematisch ihre Umwelt beobachten und blinde Flecken überwinden? Wie interpretieren Unternehmen ihre Umwelt? Wie können Organisationen aus der Beschäftigung mit sich selbst einen Perspektivwechsel vornehmen und so zu einer sinnigen Interpretation von Umweltereignissen kommen? Wie kommunizieren Unternehmen über ihre Umwelt? Wie können Issues auf die interne Agenda der Entscheider im Unternehmen gelangen? Die Arbeit verschafft einen systematischen Überblick zum aktuellen Forschungsstand zu organisationalen Aspekten des Issues Managements. Fundiert werden die Ergebnisse mit einem robusten Theoriegebäude aus der Organisationssoziologie. Erklärtes Ziel sind dabei hohe Praxisrelevanz und der kontinuierliche Abgleich mit Organisationsrealitäten. Im Ausblick wird in Form von Planspielen ein Lösungsansatz für die herausgearbeiteten Problemfelder skizziert.
About the Author: Matthias Gebhard, studierte Gesellschafts- und Wirtschaftskommunikation an der Universität der Künste in Berlin. Seinen Abschluss zum Diplomkommunikationswirt mit den Schwerpunkten strategische Kommunikationsplanung und Öffentlichkeitsarbeit erlangte er 2007. Matthias Gebhard ist gegenwärtig tätig in einer weltweit führenden Unternehmensberatung. Beratungsschwerpunkte sind: Strategische Markenführung, Marketing- und Kommunikationseffizienz. Kontakt: matthias_gebhard@web.de oder über den Verlag


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Product Details
  • ISBN-13: 9783836651868
  • Publisher: Diplomica Verlag Gmbh
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 7 mm
  • Weight: 299 gr
  • ISBN-10: 3836651866
  • Publisher Date: 04 Jan 2008
  • Height: 254 mm
  • No of Pages: 136
  • Series Title: German
  • Sub Title: Einschrankungen Und Losungsansatze
  • Width: 178 mm


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