The IT Marketing Crash Course by Raj Khera - Bookswagon
Home > Business & Economics > Business & management > Sales & marketing > Advertising > The IT Marketing Crash Course
The IT Marketing Crash Course

The IT Marketing Crash Course


     0     
5
4
3
2
1



International Edition


About the Book

The IT Marketing Crash Course will help you grow your technology business. The book is designed for companies that are new to marketing and want to learn how to get clients fast. If you provide managed services, web/mobile application development, software development, cybersecurity or network services, this book will show you how to generate more qualified leads and close more sales. What people are saying: "Raj is a superstar marketer whose strategies I've followed and written about for years. Now he shares his techniques for success with you in this entertaining book. I'm confident his proven ideas will benefit your business." - David Meerman Scott, international bestselling author of The New Rules of Marketing and PR, now in more than 25 languages "If you need to focus your entire team on what it takes to sell more, give them this book - fast." - Dan Solomon, author of Media Rules! and former-CEO of a three-times INC 5000 company "The book dives right into actionable steps to help technology companies win more business." - Dale Coyner, Founder, Communicast Inc. "Raj has been an Internet pioneer even before there was a GUI. His latest work pushes the envelope ever deeper in to modern marketing from which we can all profit." - Mike Mann, author of Make Millions and Make a Change, CEO of SEO.com, Chairman of Grassroots.org "Definitive answers to marketing issues that every tech entrepreneur faces. Forget trial and error... this book will shorten your learning curve substantially." - Duffy Mazan, CEO, Second Venue "Shows how to overcome many of the misconceptions and myths about how to market a technology company. Businesses who use this advice will save millions of dollars in misspent sales costs, and avoid months of aggravation doing things wrong before they get it right." - Dave Jefferson, CEO, Mojo Live "This book is full of up-to-date marketing strategies and insightful tactics IT companies to generate qualified leads and win new clients. Required reading for anyone looking to grow their technology business." - Mary Knebel, Vice President, Alarm.com "This is not a book you read once and put away on the bookshelf. You want to read this again, and again." - Chris Brown, Vice President, Aldebaron "Offers specific ideas that IT entrepreneurs can implement. I especially liked the action-oriented checklists at the end of each chapter." - Shahid Shah, CEO, Netspective "An educational and timely reference guide for anyone involved (and the many more interested) in keeping up with today's marketing tactics." - Irene Lane, President, Greenloons
About the Author: Raj Khera has built and sold several technology companies in multi-million dollar deals. The most recent was MailerMailer, an email marketing company that made an IT marketing tool called Presstacular. MailerMailer was was acquired in 2017 by j2 Global (Nasdaq: JCOM), owners of PC Magazine, eFax, Campaigner, Keep It Safe and many other brands. Prior to MailerMailer, he co-founded GovCon in 1995, which he and his partners grew to be the largest business-to-government web portal and sold it in 1999 to a publicly traded company. He also runs MoreBusiness.com, cited by the Wall Street Journal, Forbes and others as one of the best websites for small businesses. MoreBusiness.com, which is the accompanying website for this book, is visited by nearly 100,000 entrepreneurs every month and offers a wealth of free resources to help start and grow companies.


Best Sellers



Product Details
  • ISBN-13: 9781482714036
  • Publisher: Createspace Independent Publishing Platform
  • Publisher Imprint: Createspace Independent Publishing Platform
  • Depth: 9
  • Language: English
  • Returnable: N
  • Spine Width: 8 mm
  • Weight: 258 gr
  • ISBN-10: 1482714035
  • Publisher Date: 15 Mar 2013
  • Binding: Paperback
  • Height: 229 mm
  • No of Pages: 150
  • Series Title: English
  • Sub Title: How to Get Clients for Your Technology Business
  • Width: 152 mm


Similar Products

Add Photo
Add Photo

Customer Reviews

REVIEWS      0     
Click Here To Be The First to Review this Product
The IT Marketing Crash Course
Createspace Independent Publishing Platform -
The IT Marketing Crash Course
Writing guidlines
We want to publish your review, so please:
  • keep your review on the product. Review's that defame author's character will be rejected.
  • Keep your review focused on the product.
  • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
  • Refrain from mentioning competitors or the specific price you paid for the product.
  • Do not include any personally identifiable information, such as full names.

The IT Marketing Crash Course

Required fields are marked with *

Review Title*
Review
    Add Photo Add up to 6 photos
    Would you recommend this product to a friend?
    Tag this Book Read more
    Does your review contain spoilers?
    What type of reader best describes you?
    I agree to the terms & conditions
    You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

    CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

    These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Bookswagon (the "CRR Service").


    By submitting any content to Bookswagon, you guarantee that:
    • You are the sole author and owner of the intellectual property rights in the content;
    • All "moral rights" that you may have in such content have been voluntarily waived by you;
    • All content that you post is accurate;
    • You are at least 13 years old;
    • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
    You further agree that you may not submit any content:
    • That is known by you to be false, inaccurate or misleading;
    • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
    • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
    • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
    • For which you were compensated or granted any consideration by any unapproved third party;
    • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
    • That contains any computer viruses, worms or other potentially damaging computer programs or files.
    You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


    For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


    All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

    Accept

    New Arrivals



    Inspired by your browsing history


    Your review has been submitted!

    You've already reviewed this product!