Italienische Werbung in Zeitung und Radio. Analyse der Werbesprache
Italienische Werbung in Zeitung und Radio. Analyse der Werbesprache

Italienische Werbung in Zeitung und Radio. Analyse der Werbesprache


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About the Book

Studienarbeit aus dem Jahr 2020 im Fachbereich Romanistik - Italianistik, Note: 1,3, Ludwig-Maximilians-Universität München (Institut für Romanische/Italienische Philologie), Veranstaltung: Linguistica mediale dell'italiano, Sprache: Deutsch, Abstract: ln dieser Arbeit steht die Fragestellung im Zentrum, welche sprachlichen Eigenschaften Werbung in italienischen Zeitungen und im italienischen Rundfunk hat. Die Hausarbeit ist in zwei Kapitel unterteilt. Der erste Teil beinhaltet theoretische Kenntnisse auf dem Gebiet der Werbung, wozu eine beträchtliche Menge an Literatur konsultiert wurde. Primär werden die Merkmale der Werbung erklärt. Dies umfasst das Konzept der Werbung aus einer theoretischen Perspektive, einschließlich Definition, Ziel, Typ, Funktion, Träger sowie Merkmale der Werbesprache. Der zweite Teil befasst sich mit der spezifischen Situation und Analyse italienischer Anzeigen in Zeitungen und Radio: Welcher ist der aktuelle Status der beiden traditionellen Werbeträger im Vergleich zu anderen Medien? Welche sind ihre Merkmale als Werbeträger? Zusätzlich werden zwei Werbungen von Nutella einschließlich der Verwendung von Werbebegriffen, der Merkmale der Morphologie und der Syntax der Werbesprache sowie der Merkmale des Werbelayouts detailliert analysiert. Der erste Grund für die Wahl von Nutella ist, dass Ferrero, die Muttergesellschaft von Nutella, als bedeutendste Marke in Italien eine Vielzahl von Anzeigen produziert. Der zweite Grund ist, dass Nutellas Anzeigen eine lange Geschichte haben sowie, dass auf der Nutella-Website im Laufe der Jahre relevante Anzeigen veröffentlicht wurden, die ausreichend Material für diese Arbeit lieferten. Werbung ist heutzutage allgegenwärtig. Sie umfasst alle Branchen und alle Orte. Als ein bedeutender Bestandteil der Massenmedien, vor allem als Finanzierungsquelle, spielt Werbung eine wesentliche Rolle. Italien gilt als kreatives Land und hat eine reiche und vielfältige Kreativität in der Werbesprache und beim Wer


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Product Details
  • ISBN-13: 9783346936899
  • Publisher: Bod Third Party Titles
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 109 gr
  • ISBN-10: 3346936899
  • Publisher Date: 17 Aug 2023
  • Height: 210 mm
  • No of Pages: 34
  • Spine Width: 2 mm
  • Width: 148 mm


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