IT-Balanced Scorecard. Grundlagen, Aufbau und Bewertung by Hendrik Kahlbach
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IT-Balanced Scorecard. Grundlagen, Aufbau und Bewertung

IT-Balanced Scorecard. Grundlagen, Aufbau und Bewertung


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About the Book

Studienarbeit aus dem Jahr 2014 im Fachbereich Informatik - Wirtschaftsinformatik, Sprache: Deutsch, Abstract: Unternehmen im 21. Jahrhundert sehen sich einer Vielzahl von Herausforderungen gegenüber: Hohe Marktsättigung, Wettbewerbs- und Preisdruck mit einhergehenden geringen Margen, zunehmende Bedeutung von alternativen Absatzkanälen, zuneh-mende Digitalisierung der Geschäftsprozesse, Abnahme der Fertigungstiefe und zunehmende Internationalisierung. Dementsprechend ist es für diese Unternehmen von höchster Wichtigkeit, eine effektive Unternehmensstrategie zur Bewältigung dieser Herausforderungen zu entwickeln und diese anschließend in effiziente, kontrollier- und steuerbare Geschäftsprozesse umzusetzen. Als Instrument für die Überführung der strategischen Ziele in zielgerichtete operative Maßnahmen hat sich auf Gesamtunternehmensebene die sogenannte Balanced Scorecard etabliert. Des Weiteren können die genannten Geschäftsprozesse von Unternehmen heutzutage nicht mehr ohne Berücksichtigung der Abhängigkeit von der Informationstechnik (IT) betrachtet werden: Die Anforderungen an Informationssysteme und Unternehmen-übergreifende Prozessketten steigen stetig, ebenso deren Komplexität. Daher muss die IT-Strategie an der Unternehmensstrategie ausgerichtet werden (das sogenannte Business/IT-Alignment), sowie ebenfalls in effiziente, kontrollier- und steuerbare IT-Prozesse überführt werden. Das Instrument Balanced Scorecard kann hierzu als bereichsspezifische Variante, der IT-Balanced Scorecard, genutzt werden. Die Arbeit ordnet die IT-Balanced Scorecard im gesamtorganisatorischen Rahmen ein, erklärt Zweck, Zielsetzung und den grundlegenden Aufbau. Anschließend werden Hinweise zur effizienten Entwicklung und Implementierung gegeben sowie Beispiele für die inhaltliche Ausgestaltung gegeben. Abschließend werden Vor- und Nachteile erörtert und verschiedene Softwareprodukte für die Umsetzung der IT-Balanced Scorecard vorgestellt. Die Arbeit ist als wissenschaftliche Arb


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Product Details
  • ISBN-13: 9783656578727
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 28
  • Series Title: German
  • Weight: 100 gr
  • ISBN-10: 3656578729
  • Publisher Date: 27 Jan 2014
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 2 mm
  • Width: 148 mm


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