A Joint Venture entre a Fiat e a Tata Motors by Giovanni Spaliviero
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A Joint Venture entre a Fiat e a Tata Motors

A Joint Venture entre a Fiat e a Tata Motors


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About the Book

Há um grande debate sobre o papel que as alianças estratégicas podem ter como estratégias de entrada no mercado ou de penetração nos países em desenvolvimento. O tema torna-se ainda mais interessante quando confrontado com a dinâmica quase oligopolística do mercado automóvel global, fortemente afectado pelas tendências contrastantes para a globalização e consolidação e pelo crescente excesso de capacidade. O presente livro confronta a literatura sobre alianças estratégicas em mercados em desenvolvimento com um caso e mercado específicos, nomeadamente a JV entre a Fiat e a Tata e os mercados automóvel global e indiano. Ao mesmo tempo, este livro traça a lógica estratégica para a empresa comum desde o seu início até aos últimos desenvolvimentos. As conclusões apoiam fortemente o argumento das empresas comuns com um parceiro local como formas óptimas de ultrapassar a responsabilidade de estrangeiros no subcontinente indiano. As possíveis melhorias da JV analisadas são a exploração de novas sinergias, o desenvolvimento de novas linhas de produtos e a conversão da Índia num pólo de produção e I&D, ao mesmo tempo que aumenta a penetração do mercado na Índia e aprofunda o compromisso com os fornecedores locais.


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Product Details
  • ISBN-13: 9786203132380
  • Publisher: Edicoes Nosso Conhecimento
  • Binding: Paperback
  • Language: Portuguese
  • Returnable: N
  • Weight: 172 gr
  • ISBN-10: 6203132381
  • Publisher Date: 07 Sep 2021
  • Height: 229 mm
  • No of Pages: 76
  • Spine Width: 5 mm
  • Width: 152 mm


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A Joint Venture entre a Fiat e a Tata Motors
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