Journalismus heute Book by Uta Leonhardt - Bookswagon
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Journalismus heute

Journalismus heute


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About the Book

Studienarbeit aus dem Jahr 2004 im Fachbereich Medien / Kommunikation - Journalismus, Publizistik, Note: 2,0, Otto-Friedrich-Universität Bamberg, Sprache: Deutsch, Abstract: Mitte April 2004 berichtete die "Süddeutsche Zeitung" kritisch über ALDI. Dabei ging es um die schlechte und veraltete Personalpolitik des Discounters. Wenige Tage nachdem der Artikel erschienen war, stoppte ALDI alle Anzeigenaufträge für die "Süddeutsche Zeitung". Dieser Anzeigenstopp verursachte einen Verlust von Anzeigenerlösen von etwa 1,5 Millionen Euro. Offiziell bestritt ALDI einen Zusammenhang zwischen der Anzeigenrücknahme und dem Artikel und sprach von einem geänderten Werbekonzept. Man wolle nur noch Anzeigen in kostenlosen Wochenblättern schalten. Diese Aussage hat sich allerdings als falsch erwiesen, da man nach wie vor Anzeigen des Discounters in kostenpflichtigen Tageszeitungen finden konnte. Das Verhalten von ALDI ist zwar nicht verboten, trotzdem wird an diesem Beispiel die Abhängigkeit der Zeitung vom Anzeigenkunden deutlich. Der Zusammenhang zwischen dem kritischen Artikel und der Anzeigenrücknahme ist unübersehbar. Die freie und unabhängige Berichterstattung ist eine der Grundvoraussetzungen für guten Journalismus. Da es sich bei Printerzeugnissen um Verbundprodukte handelt, die sich sowohl aus Vertriebserlösen als auch aus Anzeigenerlösen finanzieren, stellt sich die Frage, inwieweit freie und unabhängige Berichterstattung noch möglich ist, wenn die finanzielle Abhängigkeit der Zeitungen und Zeitschriften von werbenden Unternehmen immer mehr zunimmt. Eine klare inhaltliche und visuelle Trennung von redaktionellen Beiträgen und Anzeigen ist Voraussetzung, um dem Leser von der Unabhängigkeit der Journalisten von der Werbewirtschaft zu überzeugen und damit eines der grundlegenden Prinzipien des Journalismus. Die Einhaltung dieses Trennungsgrundsatzes wird jedoch durch die immer weiter zunehmende ökonomische Abhängigkeit der Zeitungen und Zeitschriften von den Anzeigenerlösen


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Product Details
  • ISBN-13: 9783640432936
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 2 mm
  • Weight: 136 gr
  • ISBN-10: 3640432932
  • Publisher Date: 25 Sep 2009
  • Height: 254 mm
  • No of Pages: 40
  • Series Title: German
  • Sub Title: Die Trennung von Redaktion und Werbung
  • Width: 178 mm


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