Key Account Management, Kompakt
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Key Account Management, Kompakt

Key Account Management, Kompakt


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About the Book

Das Buch zeigt, wie Kundenzufriedenheit zu Kundenbindung und zu einer Optimierung des Kundenwertes führt. Bestandskunden, insbesondere Groß- und Schlüsselkunden zu halten, zu begeistern und die Bedürfnisse im Buying Center zu befriedigen, ist eine wichtige Aufgabe für MitarbeiterInnen im Vertrieb und Key Account Management. Zufriedenheitsmessung ist ein zentrales Werkzeug für die nachhaltige Kundenentwicklung.


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Product Details
  • ISBN-13: 9783658429218
  • Publisher: Springer Fachmedien Wiesbaden
  • Binding: Paperback
  • Language: German
  • Returnable: Y
  • Sub Title: Effiziente Entwicklung Von Großkunden, Kundenzufriedenheit Und Kundenwert Aktiv Managen
  • Width: 148 mm
  • ISBN-10: 3658429216
  • Publisher Date: 15 Dec 2023
  • Height: 210 mm
  • No of Pages: 81
  • Spine Width: 5 mm
  • Weight: 168 gr


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Key Account Management, Kompakt
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Key Account Management, Kompakt
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